Most copywriting in the property and financial sectors sounds the same.

Sales funnels fail when there’s a gap between someone discovering your business and giving you their contact details.

Every day, your potential clients drown in content. So the question is no longer whether you’re creating content anymore .

Your website isn’t a digital brochure that collects dust in cyberspace, rather it’s a potentially powerful marketing tool.

Creating blog posts that capture readers’ attention and keeps them engaged isn’t about fancy words or clever tricks.

If there’s one part of a website that businesses get wrong, it’s the About Us page.

Creating a content marketing strategy that attracts clients needs more than the occasional social media post or random blog article.

Everyone’s inbox is crowded. Every mortgage broker, financial adviser, builder, accountant and real estate agent is fighting for people’s attention in a crowded marketplace.

Voice search is a daily reality. People are speaking to their devices more than ever, searching for answers while cooking dinner, jogging or commuting.