SEO Writing Services

Want to get onto p1 of Google?

Climb the Google rankings with SEO

When someone does a Google search, they’re often a serious buyer. And more than 99% of searchers click on a website that appears on the first page of the search results, according to research from Backlinko. So if your business isn’t on page one of Google, it’s almost impossible to turn these quality prospects into clients.

But imagine your business was on page one. That would improve your life in three big ways:

How to succeed with SEO

So how do you get onto page one of Google? There are two different strategies you can adopt. The first is to hope you magically climb the Google rankings. The second is to take deliberate action on a regular, ongoing basis to methodically move your business higher. If you’ve decided to choose that second strategy, read on …

The two big actions you need to take to improve your SEO

Imagine you’re unfit and overweight. If you want to fix the problem, you can’t just do one gym session; you need to exercise on a regular, ongoing basis. And once you’ve burned off all that weight, you can’t stop exercising, otherwise you’ll return to your former state. So you need to keep exercising on a regular, ongoing basis – forever.

SEO works the same way. To get results, you need to put in a sustained effort; and once you’ve achieved success, you need to continue that effort – forever – to maintain your position. Broadly speaking, there are two SEO actions you need to take if you want to climb the Google rankings and stay on page one. First, you need to perform website optimisations on an ongoing basis, to make it easier for Google to evaluate your website and recognise that you’re a reputable business. Second, you need to publish quality content on a regular basis, because, as a general rule, websites that publish better content and more content outrank those that publish worse and less content.

How long does it take for SEO to work?

Unfortunately, there’s no simple answer to that question, because it depends on a range of Read More

Testimonial

Scott Spencer

Well Money

I highly recommend Hunter & Scribe and while the work is incredible – the other bonus is that everyone has been great to deal with too.

Your questions answered

frequently asked questions

SEO, or search engine optimisation, is the process of trying to get a website to rank higher on Google and other search engines. SEO is important because the higher your website ranks, the more visitors it will attract, which in turn will help you make more sales. SEO also helps build trust with potential clients, because a higher-ranked website is regarded as more reputable than a lower-ranked site.

While traditional copywriting involves writing solely for readers, SEO copywriting involves writing with both readers and Google (and other search engines) in mind. Good SEO copywriting – which includes making use of relevant keywords, producing interesting content, writing in an easy-to-read way and structuring your content well – will help your website rank higher on Google.

Good SEO copywriters are adept at integrating keywords in a way that appears natural. One tactic is to use a keyword as a subheading and then write copy that complements the subheading; that way, the keyword and copy will be a neat fit. Another tactic is to write passages in a user-friendly way and then look for opportunities to insert keywords into those passages. (Sometimes, the keyword will be a perfect fit; at other times, some words will need to be tweaked to make the keyword fit.)

In 2021, research by Hubspot found that 2,100 to 2,400 words was the ideal length for blog posts to rank for SEO. Today, the norm is 1,500 to 5,000 words. Google’s top 10 ranking often features websites with longer articles; research shows that, on average, posts of 2,000 words or more rank higher, get more shares and attract more backlinks.

Yes, SEO copywriting helps businesses of all sizes and types make more sales. How? By helping their websites rank higher on Google, which helps them get more website visitors and inquiries.

Good user experience (UX) is vital for SEO copywriting because it influences how users and search engines view your website. Good UX reduces bounce rate, increases time spent on your site, boosts conversions and builds trust. On the other hand, bad UX can hurt your site’s rankings and reputation.

Yes, the two can work hand in hand to produce positive results for a business. PPC (pay-per-click) advertising lets a business instantly buy its way to the top of the Google rankings, while SEO (search engine optimisation) involves climbing the Google rankings for free but over the long-term. By investing in both PPC and SEO, a business can increase its visibility and potentially attract different types of clients (by using the different forms of marketing to attract different audiences).

Yes. Google prioritises websites with fresh content over those with stale content, because users prefer fresh to stale content. As a result, you should update your website content at least once per year; ideally more often. Look for opportunities to provide newer information and more detailed information.

No. A good agency, like Hunter & Scribe, can significantly increase your chances of reaching page 1, but no guarantees can be given, because the agency has no control over your actions, your rivals’ actions or Google’s actions (as Google changes its algorithm regularly). So be very wary of any SEO copywriting agency that guarantees you a page 1 Google ranking.

It’s possible to manage SEO in-house, but not advised. That’s because SEO copywriting is a very specific type of writing that has the potential to significantly benefit your business, so quality matters. While you can do your own SEO writing, you not only need good writing skills, you also need to understand SEO principles and be able to do keyword research. Thus, hiring an SEO copywriting agency is recommended for this type of content writing.

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