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Imagine an important prospect paid you a visit to discuss doing business together. Would you dress sloppily and show them into a filthy office? Or would you dress well and show them into a clean office?
Obviously, you’d choose the second option, because that would give you the best chance of impressing this important person and turning them into a client.
Strangely, though, a lot of property and finance businesses choose the equivalent of the first option with their written content. They fill their website and other marketing documents with low-quality writing that makes them look unprofessional – and then wonder why they struggle to attract and convert clients.
High-quality copywriting attracts clients; low-quality copywriting repels them.
If your rivals have better written content than you, they’re going to win business at your expense, because potential clients will assume they’re more knowledgeable and professional. That may not be fair – but it’s how the world works.
When you start a company and money is at a premium, it’s reasonable to take the cheap option of writing your own copy, because done is better than perfect. But if you’ve been in business for at least one year, there’s no excuse to have low-quality content marketing.
If you’re in that camp, it’s time you hired a professional copywriter, like Hunter & Scribe, to fix your copywriting problem.
Kitty & Miles
| If you’re a time poor professional in need of copywriting to meet your specific needs – Hunter & Scribe will deliver! |
Copywriters create short-form content such as digital ad copy. Their focus is on being concise, attracting attention and driving action. Content writers create longer-form content such as blogs, email newsletters and social media posts. Their focus is to explore topics in greater depth, so as to showcase their client’s knowledge and professionalism.
A copywriting agency can help you generate leads, by writing high-quality content that makes your business more visible and positions you as a trusted expert.
A professional copywriting agency will improve your messaging by writing content that establishes powerful emotional bonds with your target audience. This will be done by choosing topics that are relevant to your audience, and writing about them in clear, concise, easy-to-read language.
Copywriting agencies write blogs, social media posts, email newsletters, EDMs, webpages, award submissions, ebooks, books, case studies, media releases, white papers and product descriptions.
Quality copywriting can help improve your SEO (search engine optimisation) through interesting, relevant content that attracts users and impresses Google. The key is to target the right keywords and seamlessly incorporate them into content that potential clients are actively searching for.
Yes. An experienced copywriting agency understands the different features and styles of different channels, from LinkedIn posts and email newsletters to blogs and white papers. That way, they can tailor their content accordingly, and make it more readable and interesting for the audience.
A typical turnaround time is 10 days. Urgent projects can be done faster, while bigger jobs may take longer.
Yes. Most copywriting agencies will make changes based on client feedback. Doing multiple drafts is is a normal part of the process, because it’s often hard for a client to explain all their needs up front; their thinking may become clearer after seeing the first draft.
Maybe yes, maybe no. It depends on the scenario. If you visited a restaurant and ordered a steak, it would be fine to change from rare to medium while the steak was being cooked, because that would entail minimal inconvenience for the restaurant. However, if you switched your main order to fish while the steak was being cooked, that would force the restaurant to throw out the steak, so the restaurant would naturally expect you to pay for both dishes.
Copywriting is like doing your taxes – if you have the skill and time to do the job yourself, you definitely can. But it’s worth bearing two things in mind. First, a professional writer, just like a professional accountant, will almost certainly do a better job than an amateur. Second, there’s a massive opportunity cost involved – it’s generally cheaper for businesses to outsource their copywriting (and tax preparation) so they have more time to spend on profit-generating activities.
We are a Sydney-based copywriting agency that works with property and finance businesses throughout Australia.
