What’s with all the dogs?
Who doesn’t love animals? Our other options were pandas and cats, but we preferred the dog photos.
What’s the difference between good writing and bad writing?
Good writing is easy to understand; bad writing is hard to understand.
What is content marketing?
Content marketing is when you use content (such as blogs, social media posts and ebooks) to market your business.
How do you succeed with content marketing?
To succeed with content marketing, you need to do three things. First, publish it regularly. Second, make it relevant to your customers. Third, make it interesting.
If you regularly provide valuable information to your customers, you’ll eventually establish a reputation as a trusted authority figure.
But if you don’t publish content regularly or it’s not relevant to your customers or they don’t find it interesting, you won’t succeed.
How long does it take for content marketing to work?
Content marketing starts working when customers start seeing you as a trusted authority figure. But you can’t expect to build that reputation overnight. It takes time – think months or years rather than days or weeks.
Why does my business need to do content marketing?
You need to do content marketing because your customers are going online every day to find information.
If you provide them with content that answers their questions and solves their problems, you’ll win their trust … which is what ultimately leads to sales.
But if you don’t provide them with that content, your rivals will – and they’ll make sales at your expense.
Can my business do its own copywriting / content marketing?
If your business has the time and skill to write quality content – then yes. If not, you should outsource the task to an expert.
How do I know Hunter & Scribe is any good?
Click here to read our testimonials.