Content Writing
How buyer’s agents can use content marketing to attract more clients in 2026
Buyer’s agents sell something intangible – not properties that potential clients can see and touch.
We can help you if:
Website Content Writing
Blog Writing Services
Customers are secretly visiting your website to research and compare you with your rivals. Blogs are a great way to instantly prove your expertise.
Social Media Content Writing
Your potential clients are on social media, so you should be too. The more content you publish, the more of a trusted expert you’ll become.
Newsletter Writing Services
Your rivals are sending email newsletters to your customers. So you should too. Regular newsletters are a great way to stay front-of-mind.
Email/EDM Writing
If you want to generate new business from old clients, you need to send them regular emails. That way, you’ll always be front-of-mind.
Media/PR Writing Services
Media coverage can turbocharge your credibility. So how do you get it? Step one is to send a well-written media release to targeted publications.
Ebook Writing Services
You can use ebooks as lead magnets, or email them to potential clients at the first point of contact, to prove your expertise and overcome objections.
Case Studies Writing Services
You need to prove to potential clients you’ve solved problems just like theirs for people just like them. How? With clever case studies.
Award Submission Writing Services
Being nominated for an award is a huge thrill. To get shortlisted, you’ll need to provide a persuasive, well-written submission.
Book Writing Services
You want to publish a book … but you don’t have the time or skill to write it. Don’t worry. You can get an expert writer to ghost-write your book for you.
Editing Service
You’ve written an important document … but you know it can be improved. Get a professional writer to edit the document, so it becomes more enticing.
Template Letter Writing Services
You know those 10 or 20 emails you keep sending? Get a professional to write template letters for you and copy/paste when the need arises.
Copywriting Services
You want to publish a book … but you don’t have the time or skill to write it. Don’t worry. You can get an expert writer to ghost-write your book for you.
SEO Writing Services
You’ve written an important document … but you know it can be improved. Get a professional writer to edit the document, so it becomes more enticing.
Product Description Services
You know those 10 or 20 emails you keep sending? Get a professional to write template letters for you and copy/paste when the need arises.
My accounting firm have been using Hunter & Scribe's content writing service for quite a while now. They've got their finger on the pulse for issues relevant to our audience,... read more
Brad ReadFor any mortgage brokers who need social media posts, you can't beat Hunter & Scribe. They write really great content. They've clearly got their finger on the pulse in terms... read more
Ruban SohanaWe have been using Hunter and Scribe for some time now and are extremely happy with their work. They work closely with you to achieve exactly what you are after.... read more
Alex VeljancevskiHunter & Scribe have done incredible marketing for our finance business over the past four years. They've written an award submission that helped us win a prestigious national award. They've... read more
Darryl WayneHunter & Scribe have been providing blogs and social media posts to my accounting firm, Gibside, for almost two years. I barely have to lift a finger, because they think... read more
Sean FordeOne of the things that my company, Bluearch, pride ourselves on is our outstanding customer service, so this is something I pay close attention to when I work with our... read more
Thomas MillsGetting really clear on the specific problem you’re trying to solve.
Recommending a solution tailored to your specific goals and audience.
Writing quality content that matches your brief and solves your problem.
Traditional advertising takes a ‘sell, sell, sell!’ approach and tries to seal the deal immediately – like asking someone to marry you on the first date. By contrast, content marketing focuses on educating clients over the long-term as a way of positioning the business as a trusted expert – so when you eventually propose marriage, they’re much more likely to say yes.
Write about topics your clients consider relevant and interesting. That will generally be a mix of industry news and general advice.
The more content marketing you publish, the more visibility and credibility you’ll achieve, and therefore the more leads you generate. So you should try to do as much content marketing as possible.
Click hereﾠto read reviews from other Australian property and finance professionals.
Buyer’s agents sell something intangible – not properties that potential clients can see and touch.
Publishing blog posts occasionally won’t change your search rankings.
Your website gets traffic. People land on your pages, scroll through your services, and perhaps read a blog post or two.