Digital content marketing for mortgage brokers: 6 top benefits, 21 great ideas
In Australia’s competitive mortgage broking industry, digital marketing is essential; a simple website with contact details.
We can help you if:
“Content is nothing but showing your creativity through words”
Website Content Writing
Blog Writing Services
Customers are secretly visiting your website to research and compare you with your rivals. Blogs are a great way to instantly prove your expertise.
Social Media Content Writing
Your potential clients are on social media, so you should be too. The more content you publish, the more of a trusted expert you’ll become.
Newsletter Writing Services
Your rivals are sending email newsletters to your customers. So you should too. Regular newsletters are a great way to stay front-of-mind.
Email/EDM Writing
If you want to generate new business from old clients, you need to send them regular emails. That way, you’ll always be front-of-mind.
Media/PR Writing Services
Media coverage can turbocharge your credibility. So how do you get it? Step one is to send a well-written media release to targeted publications.
Ebook Writing Services
You can use ebooks as lead magnets, or email them to potential clients at the first point of contact, to prove your expertise and overcome objections.
Case Studies Writing Services
You need to prove to potential clients you’ve solved problems just like theirs for people just like them. How? With clever case studies.
Award Submission Writing Services
Being nominated for an award is a huge thrill. To get shortlisted, you’ll need to provide a persuasive, well-written submission.
Book Writing Services
You want to publish a book … but you don’t have the time or skill to write it. Don’t worry. You can get an expert writer to ghost-write your book for you.
Editing Service
You’ve written an important document … but you know it can be improved. Get a professional writer to edit the document, so it becomes more enticing.
Template Letter Writing Services
You know those 10 or 20 emails you keep sending? Get a professional to write template letters for you and copy/paste when the need arises.
Copywriting Services
You want to publish a book … but you don’t have the time or skill to write it. Don’t worry. You can get an expert writer to ghost-write your book for you.
SEO Writing Services
You’ve written an important document … but you know it can be improved. Get a professional writer to edit the document, so it becomes more enticing.
Product Description Services
You know those 10 or 20 emails you keep sending? Get a professional to write template letters for you and copy/paste when the need arises.
At Point Of Inflection, one of the things I coach business owners and executives about is making strategic use of their time, so they can be more productive. Naturally, I... read more believe in practising what I preach. While I enjoy sharing ideas through the written word, I know that's not the highest-value use of my time, so when I needed help with a particular writing job, I delegated it to Hunter & Scribe. They made everything really easy for me, by working independently according to guidelines I set for them. The quality of their work was great... and when I had to request a few changes, they responded professionally to the feedback and did exactly as directed. Thanks to Hunter & Scribe, I was able to create valuable content, based on my IP, without having to do the grunt work.
GREAT COMPANY.. Highly recommended. These guys made it easy for me to create regular content. Thanks guys.
GAP Business Loans is a flexible, niche lender that helps mortgage brokers and their clients get great outcomes. We've discovered that once brokers hear about us, they're very receptive to... read more our offer, so it's important for us to get in front of more brokers. Hunter & Scribe have helped us with that, by writing excellent media releases that have secured us valuable media coverage with key publications. Their knowledge of the mortgage broking industry and their media experience really shine through.
Hunter & Scribe have been fantastic to work with for Elevate Performance Group’s blog content. They consistently produced well-written, relevant content that kept our readers coming back for more. They... read more were proactive in suggesting some great topics, the entire process was smooth and efficient, and Hunter & Scribe was always responsive to our needs. I couldn't be happier with the results.
I can't believe we'd never used Hunter & Scribe's service before! They wrote an award submission for us that was incredibly nice and to the point. They did a fantastic... read more job of explaining our high standards of quality and customer service, which are our key point of difference. There's no way I would've been able to write such a good submission on my own.
Thank you for all the great content over the past 18 months. You've provided me with lots of insightful social media posts, covering everything from the home loans market and... read more property market to the economy and personal finance.
Ruban Sohana2024-07-22For any mortgage brokers who need social media posts, you can't beat Hunter & Scribe. They write really great content. They've clearly got their finger on the pulse in terms of what's happening with home loans, property, interest rates and economics. Their posts are punchy and insightful.Felix Liang2024-07-15When it comes to social media content, Hunter & Scribe make things really easy. Based on guidelines that I provided at the start of our engagement, they think of topics that are relevant to my target audience and then write excellent posts that are all substantiated with hard data and rigorous facts. I know content marketing is important, but it's something I'd struggle to find time to do because I'm busy working with clients, so it's great that Hunter & Scribe can solve that problem for me.AM2024-07-07Mooving Matters is a high-quality moving management business that has built a network of loyal clients throughout Sydney. We needed help with a really important business letter, so we turned to Hunter & Scribe. They completed the letter very quickly. They also did a good job of understanding my business, understanding the problem Mooving Matters was trying to solve and writing a persuasive letter.Melissa Archer2024-06-30I've been working for a long time with Hunter & Scribe and have always been really impressed by their reliability, their professionalism and the quality of their writing. They're very knowledgeable about accounting and business, and have also taken the time to learn about my niche, which is the NDIS. I'd be very happy to recommend them to other accountants.Peter Byrne2024-06-04Hunter & Scribe provided us with two very important jobs, which needed to be completed within very tight deadlines. It was obvious from the questions they asked me at the start of the project that they have deep expertise about the mortgage broking industry. From there, they managed the project very efficiently – clearly, that’s one of their strengths. Also, their writing was clear, concise and persuasive. One other point worth mentioning is that Hunter & Scribe made clear that they would be happy to act on any changes I requested, which reassured me at the start that I’d get the kind of quality I was looking for.Peter Mastroianni2024-05-28Hunter & Scribe have done a fantastic job of helping me to extract key information to craft persuasive content. They have helped grow my online presence. And their work on industry award submissions has seen me become shortlisted for several national awards. Hunter & Scribe are top of their game. Highly recommend.Josh DeBomford2024-05-20Hunter & Scribe have been fantastic to work with for Elevate Performance Group’s blog content. They consistently produced well-written, relevant content that kept our readers coming back for more. They were proactive in suggesting some great topics, the entire process was smooth and efficient, and Hunter & Scribe was always responsive to our needs. I couldn't be happier with the results.Rachelle Saevil2024-04-22Saevil Row created a brand identity that generated incredible feedback from our client and their customers, so we wanted to enter this brand identity in the Australian Good Design Awards. However, we were too busy to write the award submission, and recognised that award writing probably wasn't our forte, so we decided to engage an experienced awards writer to do the job for us. From the moment I spoke to Hunter & Scribe, I could see I was in safe hands – they clearly had a proven process and laid out a schedule that would allow us to enter the award by deadline. I thought we'd need to go through several drafts before getting a submission that was perfect, but they managed to nail it first time. Their writing was really succinct and they did a great job of identifying what made our work so valuable for the client.George Cherchian2024-03-07I have been working with Nick and the team at Hunter & Scribe for about a year and they have by far exceeded my expectations. In my experience have found them to be extremely knowledgable, at the forefront of the industries they support, responsive and caring. Very much look forward to our continued working relationship.Matt Spears2024-03-03Hunter & Scribe helped my company with a number of email sequences for my business. They made the process really easy, by suggesting a strategy, thinking of topic ideas and then writing the 40 or so different emails. I was very impressed with the quality of their writing and their knowledge of finance and property. Highly recommended!
Writing quality content that matches your brief and solves your problem.
Recommending a solution tailored to your specific goals and audience.
Getting really clear on the specific problem you’re trying to solve.
Content marketing is when you use written content (such as blogs, social media posts and emails) to market your property and finance business.
Traditional advertising takes a ‘sell, sell, sell!’ approach and tries to seal the deal immediately – like asking someone to marry you on the first date. By contrast, content marketing focuses on educating clients over the long-term as a way of positioning the business as a trusted expert – so when you eventually propose marriage, they’re much more likely to say yes.
Write about topics your clients consider relevant and interesting. That will generally be a mix of industry news and general advice.
The more content marketing you publish, the more visibility and credibility you’ll achieve, and therefore the more leads you generate. So you should try to do as much content marketing as possible.
Click hereᅠto read reviews from other Australian property and finance professionals.
In Australia’s competitive mortgage broking industry, digital marketing is essential; a simple website with contact details.
Search engine optimisation (SEO) is a crucial digital marketing copy strategy for Australian property and financial service professionals.
Website content is set to become a growing priority for businesses, according to research from SEMrush.
We are a Sydney-based copywriting agency that works with property and finance businesses throughout Australia.
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