Content Writing
How to use ebooks to attract and convert clients
Ebooks are a powerful content marketing tool for property and financial professionals.
We can help you if:
Website Content Writing
Blog Writing Services
Customers are secretly visiting your website to research and compare you with your rivals. Blogs are a great way to instantly prove your expertise.
Social Media Content Writing
Your potential clients are on social media, so you should be too. The more content you publish, the more of a trusted expert you’ll become.
Newsletter Writing Services
Your rivals are sending email newsletters to your customers. So you should too. Regular newsletters are a great way to stay front-of-mind.
Email/EDM Writing
If you want to generate new business from old clients, you need to send them regular emails. That way, you’ll always be front-of-mind.
Media/PR Writing Services
Media coverage can turbocharge your credibility. So how do you get it? Step one is to send a well-written media release to targeted publications.
Ebook Writing Services
You can use ebooks as lead magnets, or email them to potential clients at the first point of contact, to prove your expertise and overcome objections.
Case Studies Writing Services
You need to prove to potential clients you’ve solved problems just like theirs for people just like them. How? With clever case studies.
Award Submission Writing Services
Being nominated for an award is a huge thrill. To get shortlisted, you’ll need to provide a persuasive, well-written submission.
Book Writing Services
You want to publish a book … but you don’t have the time or skill to write it. Don’t worry. You can get an expert writer to ghost-write your book for you.
Editing Service
You’ve written an important document … but you know it can be improved. Get a professional writer to edit the document, so it becomes more enticing.
Template Letter Writing Services
You know those 10 or 20 emails you keep sending? Get a professional to write template letters for you and copy/paste when the need arises.
Copywriting Services
You want to publish a book … but you don’t have the time or skill to write it. Don’t worry. You can get an expert writer to ghost-write your book for you.
SEO Writing Services
You’ve written an important document … but you know it can be improved. Get a professional writer to edit the document, so it becomes more enticing.
Product Description Services
You know those 10 or 20 emails you keep sending? Get a professional to write template letters for you and copy/paste when the need arises.
One of the things that my company, Bluearch, pride ourselves on is our outstanding customer service, so this is something I pay close attention to when I work with our... read more
Thomas MillsAt Point Of Inflection, one of the things I coach business owners and executives about is making strategic use of their time, so they can be more productive. Naturally, I... read more
Gus CerezoHunter & Scribe have a gift that’s illustrated from their first interaction. The first lot of copy they provided my company was 100% spot on and did not require any... read more
Santo ArabiaI really like the social media posts I get from Hunter & Scribe. Because they're mortgage broking specialists, they're able to write all the content without my help. The posts... read more
George HaddadHaving found myself time poor and an important deadline looming, I turned to Hunter and Scribe to bail me out. I was requiring high level content for an important... read more
Kitty & MilesHunter & Scribe provided us with content for social media for several months & have been amazing. The content is relevant, informative & really helped to build my brand. Would... read more
Mitchell ShadGetting really clear on the specific problem you’re trying to solve.
Recommending a solution tailored to your specific goals and audience.
Writing quality content that matches your brief and solves your problem.
Traditional advertising takes a ‘sell, sell, sell!’ approach and tries to seal the deal immediately – like asking someone to marry you on the first date. By contrast, content marketing focuses on educating clients over the long-term as a way of positioning the business as a trusted expert – so when you eventually propose marriage, they’re much more likely to say yes.
Write about topics your clients consider relevant and interesting. That will generally be a mix of industry news and general advice.
The more content marketing you publish, the more visibility and credibility you’ll achieve, and therefore the more leads you generate. So you should try to do as much content marketing as possible.
Click hereﾠto read reviews from other Australian property and finance professionals.
Ebooks are a powerful content marketing tool for property and financial professionals.
As a mortgage broker, your homepage is often your first impression and the first real conversation you have with your potential clients.
Traditional advertising has a trust problem. Property and financial businesses can shout about exceptional service and outstanding results, but potential clients have heard it all before.