Content Writing
Five email marketing mistakes that could be costing you clients
When your email marketing doesn’t work, the problem is usually how your emails are written, structured and sent.
We can help you if:
Website Content Writing
Blog Writing Services
Customers are secretly visiting your website to research and compare you with your rivals. Blogs are a great way to instantly prove your expertise.
Social Media Content Writing
Your potential clients are on social media, so you should be too. The more content you publish, the more of a trusted expert you’ll become.
Newsletter Writing Services
Your rivals are sending email newsletters to your customers. So you should too. Regular newsletters are a great way to stay front-of-mind.
Email/EDM Writing
If you want to generate new business from old clients, you need to send them regular emails. That way, you’ll always be front-of-mind.
Media/PR Writing Services
Media coverage can turbocharge your credibility. So how do you get it? Step one is to send a well-written media release to targeted publications.
Ebook Writing Services
You can use ebooks as lead magnets, or email them to potential clients at the first point of contact, to prove your expertise and overcome objections.
Case Studies Writing Services
You need to prove to potential clients you’ve solved problems just like theirs for people just like them. How? With clever case studies.
Award Submission Writing Services
Being nominated for an award is a huge thrill. To get shortlisted, you’ll need to provide a persuasive, well-written submission.
Book Writing Services
You want to publish a book … but you don’t have the time or skill to write it. Don’t worry. You can get an expert writer to ghost-write your book for you.
Editing Service
You’ve written an important document … but you know it can be improved. Get a professional writer to edit the document, so it becomes more enticing.
Template Letter Writing Services
You know those 10 or 20 emails you keep sending? Get a professional to write template letters for you and copy/paste when the need arises.
Copywriting Services
You want to publish a book … but you don’t have the time or skill to write it. Don’t worry. You can get an expert writer to ghost-write your book for you.
SEO Writing Services
You’ve written an important document … but you know it can be improved. Get a professional writer to edit the document, so it becomes more enticing.
Product Description Services
You know those 10 or 20 emails you keep sending? Get a professional to write template letters for you and copy/paste when the need arises.
When it comes to social media content, Hunter & Scribe make things really easy. Based on guidelines that I provided at the start of our engagement, they think of topics... read more
Felix LiangI organise Professional Development days for Queensland mortgage brokers and I need to make sure all my presenters are able to offer value to the brokers in attendance. At one... read more
AmyI was referred to Hunter & Scribe by a client of mine, when I asked for a solid recommendation looking for a company to assist me with my newsletter. Sounds... read more
Nicholas CharlesI want to extend our thanks to Hunter & Scribe for the support and creativity you’ve brought to our marketing efforts. You've done a great job delivering weekly social media... read more
Mark KevinHunter & Scribe helped me achieve two pieces of media coverage. Their process was very effective – they wrote a media release that made me look like an expert, pitched... read more
VictorWant to grow your business? Do what you do and delegate everything else. Not to AI… you simply won’t stand out. Use NI (Nick Intelligence).Nick uses his insight, experience, intelligence,... read more
Wendy Lloyd CurleyGetting really clear on the specific problem you’re trying to solve.
Recommending a solution tailored to your specific goals and audience.
Writing quality content that matches your brief and solves your problem.
Traditional advertising takes a ‘sell, sell, sell!’ approach and tries to seal the deal immediately – like asking someone to marry you on the first date. By contrast, content marketing focuses on educating clients over the long-term as a way of positioning the business as a trusted expert – so when you eventually propose marriage, they’re much more likely to say yes.
Write about topics your clients consider relevant and interesting. That will generally be a mix of industry news and general advice.
The more content marketing you publish, the more visibility and credibility you’ll achieve, and therefore the more leads you generate. So you should try to do as much content marketing as possible.
Click hereﾠto read reviews from other Australian property and finance professionals.
When your email marketing doesn’t work, the problem is usually how your emails are written, structured and sent.
Case studies work because they show rather than tell.
Your clients don’t trust you because you sound clever. They trust you when they understand what you’re saying.