Content Writing
How to create a client-friendly lead magnet for your buyer’s agency business
Every potential client your business attracts is in a different stage of their property journey. Some are ready to act.
We can help you if:
Website Content Writing
Blog Writing Services
Customers are secretly visiting your website to research and compare you with your rivals. Blogs are a great way to instantly prove your expertise.
Social Media Content Writing
Your potential clients are on social media, so you should be too. The more content you publish, the more of a trusted expert you’ll become.
Newsletter Writing Services
Your rivals are sending email newsletters to your customers. So you should too. Regular newsletters are a great way to stay front-of-mind.
Email/EDM Writing
If you want to generate new business from old clients, you need to send them regular emails. That way, you’ll always be front-of-mind.
Media/PR Writing Services
Media coverage can turbocharge your credibility. So how do you get it? Step one is to send a well-written media release to targeted publications.
Ebook Writing Services
You can use ebooks as lead magnets, or email them to potential clients at the first point of contact, to prove your expertise and overcome objections.
Case Studies Writing Services
You need to prove to potential clients you’ve solved problems just like theirs for people just like them. How? With clever case studies.
Award Submission Writing Services
Being nominated for an award is a huge thrill. To get shortlisted, you’ll need to provide a persuasive, well-written submission.
Book Writing Services
You want to publish a book … but you don’t have the time or skill to write it. Don’t worry. You can get an expert writer to ghost-write your book for you.
Editing Service
You’ve written an important document … but you know it can be improved. Get a professional writer to edit the document, so it becomes more enticing.
Template Letter Writing Services
You know those 10 or 20 emails you keep sending? Get a professional to write template letters for you and copy/paste when the need arises.
Copywriting Services
You want to publish a book … but you don’t have the time or skill to write it. Don’t worry. You can get an expert writer to ghost-write your book for you.
SEO Writing Services
You’ve written an important document … but you know it can be improved. Get a professional writer to edit the document, so it becomes more enticing.
Product Description Services
You know those 10 or 20 emails you keep sending? Get a professional to write template letters for you and copy/paste when the need arises.
One of the things that my company, Bluearch, pride ourselves on is our outstanding customer service, so this is something I pay close attention to when I work with our... read more
Thomas MillsHunter & Scribe have helped my company with two important writing jobs. The first was a media release to promote an award that we won. The second was a series... read more
Pulkit AgrawalFinance Industries Australia have been working with Hunter & Scribe for about a year now. We discovered them after seeing Nick Bendel give a presentation about content marketing at a... read more
Fabian RestainoHunter and Scribe are an amazing business to work with, they assist us with copy and content and we have been getting amazing feedback from our partners. Nick is also... read more
Mark PolatkesenOn Wednesday, September 3rd, Nick gave an insightful presentation on all things LinkedIn to the attendees at the monthly Independent Finance Brokers Forum meeting. Nick explained how to get the best... read more
Stephen DinteClever Finance is a mortgage broking business that has built a strong reputation with property investors. To make sure we stay front of mind with investor clients, we publish regular... read more
BarryGetting really clear on the specific problem you’re trying to solve.
Recommending a solution tailored to your specific goals and audience.
Writing quality content that matches your brief and solves your problem.
Traditional advertising takes a ‘sell, sell, sell!’ approach and tries to seal the deal immediately – like asking someone to marry you on the first date. By contrast, content marketing focuses on educating clients over the long-term as a way of positioning the business as a trusted expert – so when you eventually propose marriage, they’re much more likely to say yes.
Write about topics your clients consider relevant and interesting. That will generally be a mix of industry news and general advice.
The more content marketing you publish, the more visibility and credibility you’ll achieve, and therefore the more leads you generate. So you should try to do as much content marketing as possible.
Click hereﾠto read reviews from other Australian property and finance professionals.
Every potential client your business attracts is in a different stage of their property journey. Some are ready to act.
Vendors don’t hand the sale of their property to the first real estate agent they find.
If you’re a buyer’s agent targeting property investors, you already know that trust is fundamentally important to build and grow.