

How to use ebooks to attract and convert clients
Ebooks are a powerful content marketing tool for property and financial professionals.
We can help you if:






Customers are secretly visiting your website to research and compare you with your rivals. Blogs are a great way to instantly prove your expertise.
Your potential clients are on social media, so you should be too. The more content you publish, the more of a trusted expert you’ll become.
Your rivals are sending email newsletters to your customers. So you should too. Regular newsletters are a great way to stay front-of-mind.
If you want to generate new business from old clients, you need to send them regular emails. That way, you’ll always be front-of-mind.
Media coverage can turbocharge your credibility. So how do you get it? Step one is to send a well-written media release to targeted publications.

Ebook Writing Services
You can use ebooks as lead magnets, or email them to potential clients at the first point of contact, to prove your expertise and overcome objections.

Case Studies Writing Services
You need to prove to potential clients you’ve solved problems just like theirs for people just like them. How? With clever case studies.

Award Submission Writing Services
Being nominated for an award is a huge thrill. To get shortlisted, you’ll need to provide a persuasive, well-written submission.

Book Writing Services
You want to publish a book … but you don’t have the time or skill to write it. Don’t worry. You can get an expert writer to ghost-write your book for you.

Editing Service
You’ve written an important document … but you know it can be improved. Get a professional writer to edit the document, so it becomes more enticing.

Template Letter Writing Services
You know those 10 or 20 emails you keep sending? Get a professional to write template letters for you and copy/paste when the need arises.

Copywriting Services
You want to publish a book … but you don’t have the time or skill to write it. Don’t worry. You can get an expert writer to ghost-write your book for you.

SEO Writing Services
You’ve written an important document … but you know it can be improved. Get a professional writer to edit the document, so it becomes more enticing.

Product Description Services
You know those 10 or 20 emails you keep sending? Get a professional to write template letters for you and copy/paste when the need arises.
I publish a weekly podcast that's full of valuable content about how commercial real estate principals can grow their businesses and make them more profitable. Writing all the promo content... read more (for LinkedIn, YouTube and the CRE Success website) was time-consuming and non-dollar-productive, so I outsourced the task to Hunter & Scribe a few months ago. They've done a really good job in terms of the quality of their writing and their ability to meet tight deadlines. Also, whenever I've had to give direct feedback, they've always responded in a positive manner.
Nick helped us with our new website, he made the process easy with a zoom meeting to capture our style and needs and then went away and worked his magic!! It... read more shows that he has knowledge of Financial Services in the way that produced ...
Very impressed with Hunter & Scribe. They prepared a case study for Visitor Parking Solutions, to highlight the incredible success one of our installations had enjoyed. What made the case... read more study so good was that they really made it clear to the reader the specific ways we benefitted the customer and exactly how much value we provided. I also loved their clever headline and the way they weaved users' quotes into the article (with the users' permission). VPS are planning to send the case study to potential clients, because showing someone what you've done is more powerful than telling them.
Hunter & Scribe helped my company with a number of email sequences for my business. They made the process really easy, by suggesting a strategy, thinking of topic ideas and... read more then writing the 40 or so different emails. I was very impressed with the quality of their writing and their knowledge of finance and property. Highly recommended!
Hunter & Scribe are great to work with. Professional, efficient, and always produce quality results.
The team at Hunter & Scribe are the best SEO copywriting agency and best Sydney copywriter I've ever worked with. They've supplied me with SEO writing, finance writing and property... read more writing, which has allowed me to achieve strong Google ...
Posted on Matt DimosTrustindex verifies that the original source of the review is Google. Nick and his team have a great ability to take complex lending topics and turn them into clear, engaging content that actually resonates with clients.Posted on Chris MasonTrustindex verifies that the original source of the review is Google. Mason’s Valuation Office has been using Hunter & Scribe for about a year now. We’ve been really happy with their ability to write strong social media posts, covering both residential and commercial property, and we have been getting good results.Posted on Daniel CarterTrustindex verifies that the original source of the review is Google. Nick is the best! I was struggling to find the time to post. I came across Hunter & Scribe and seeing their experience with the property and finance industry gave them a crack! Thank goodness I did! Nick took the time to understand my business, my target market, topics I wanted to cover and my point of difference. Great communication, happy to take on board my feedback. Amazing. Would recommend. Would give 6 stars if I could.Posted on Ella SheardTrustindex verifies that the original source of the review is Google. Nick is so easy to work with. He executes briefs really well, he responds positively to feedback and he never misses a deadline. His work is always really good, too.Posted on Keystone Building Solutions AustraliaTrustindex verifies that the original source of the review is Google. I'd been wanting to publish a book for a while – I'd written a draft, but was unsure how to turn it into a finished product. Then I happened to bump into Nick Bendel from Hunter & Scribe at an event. I engaged Hunter & Scribe to help me finish the book and was really happy with their work. They conducted a series of in-depth interviews with me, to get all the missing information. Then they wrote really high-quality chapters for me. Finally, they were very happy to make any changes I requested. It was such a good experience that I've just hired Hunter & Scribe to help me with a second book. Thanks Nick.Posted on Andrew GouveiaTrustindex verifies that the original source of the review is Google. Gouveia Legal are very good at the law, but don't really have time to write content, so we hired Hunter & Scribe to write the copy for our new website. We had a good experience and would be happy to work with them again in the future.Posted on Continuous CreativeTrustindex verifies that the original source of the review is Google. At Continuous, we're always on the lookout for stand-out suppliers who we collaborate with. Hunter & Scribe have been writing copy for a number of our real estate projects, and the feedback has been fantastic. The writing resonates with clients, and Hunter & Scribe's responsiveness and easy communication make them a pleasure to work with.Posted on Clinton WatersTrustindex verifies that the original source of the review is Google. Hunter & Scribe really help make the whole content marketing process easy for AXTON Finance. They're fully aligned to our SEO strategy and are very flexible if we ever ask for changes or suggest new ideas. Another thing I like is they take customer service as seriously as we do. Bottom line is that they're capable, friendly, and responsive.Posted on EWS IFATrustindex verifies that the original source of the review is Google. I’ve received so much valuable marketing advice from Hunter & Scribe over the past year. Because they work with other financial advisers, they've got a lot of knowledge about my industry. They also score highly in terms of friendliness, reliability and professionalism.Posted on Ray HairTrustindex verifies that the original source of the review is Google. Nick and the team at Hunter & Scribe are proven social media content advisers and facilitators.
Getting really clear on the specific problem you’re trying to solve.
Recommending a solution tailored to your specific goals and audience.
Writing quality content that matches your brief and solves your problem.
































































Traditional advertising takes a ‘sell, sell, sell!’ approach and tries to seal the deal immediately – like asking someone to marry you on the first date. By contrast, content marketing focuses on educating clients over the long-term as a way of positioning the business as a trusted expert – so when you eventually propose marriage, they’re much more likely to say yes.
Write about topics your clients consider relevant and interesting. That will generally be a mix of industry news and general advice.
The more content marketing you publish, the more visibility and credibility you’ll achieve, and therefore the more leads you generate. So you should try to do as much content marketing as possible.
Click hereᅠto read reviews from other Australian property and finance professionals.


Ebooks are a powerful content marketing tool for property and financial professionals.


As a mortgage broker, your homepage is often your first impression and the first real conversation you have with your potential clients.


Traditional advertising has a trust problem. Property and financial businesses can shout about exceptional service and outstanding results, but potential clients have heard it all before.
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