Content Writing
Why mortgage brokers should focus on education-based marketing
Most mortgage brokers market themselves in the same way. They talk about competitive rates, quick approvals and personalised service.
We can help you if:
Website Content Writing
Blog Writing Services
Customers are secretly visiting your website to research and compare you with your rivals. Blogs are a great way to instantly prove your expertise.
Social Media Content Writing
Your potential clients are on social media, so you should be too. The more content you publish, the more of a trusted expert you’ll become.
Newsletter Writing Services
Your rivals are sending email newsletters to your customers. So you should too. Regular newsletters are a great way to stay front-of-mind.
Email/EDM Writing
If you want to generate new business from old clients, you need to send them regular emails. That way, you’ll always be front-of-mind.
Media/PR Writing Services
Media coverage can turbocharge your credibility. So how do you get it? Step one is to send a well-written media release to targeted publications.
Ebook Writing Services
You can use ebooks as lead magnets, or email them to potential clients at the first point of contact, to prove your expertise and overcome objections.
Case Studies Writing Services
You need to prove to potential clients you’ve solved problems just like theirs for people just like them. How? With clever case studies.
Award Submission Writing Services
Being nominated for an award is a huge thrill. To get shortlisted, you’ll need to provide a persuasive, well-written submission.
Book Writing Services
You want to publish a book … but you don’t have the time or skill to write it. Don’t worry. You can get an expert writer to ghost-write your book for you.
Editing Service
You’ve written an important document … but you know it can be improved. Get a professional writer to edit the document, so it becomes more enticing.
Template Letter Writing Services
You know those 10 or 20 emails you keep sending? Get a professional to write template letters for you and copy/paste when the need arises.
Copywriting Services
You want to publish a book … but you don’t have the time or skill to write it. Don’t worry. You can get an expert writer to ghost-write your book for you.
SEO Writing Services
You’ve written an important document … but you know it can be improved. Get a professional writer to edit the document, so it becomes more enticing.
Product Description Services
You know those 10 or 20 emails you keep sending? Get a professional to write template letters for you and copy/paste when the need arises.
Thank you for all the great content over the past 18 months. You've provided me with lots of insightful social media posts, covering everything from the home loans market and... read more
Luke CamilleriI've sourced LinkedIn posts from Hunter & Scribe and been very happy with the quality and reliability of their work. They know how to write for finance brokers.
Mark ExhamNick is a very professional and polite person to work with. He delivers very high quality work exceeding timelines and has amazed me with his ability to covey a technically... read more
scott GladmanHunter & Scribe have been a great find for 3LANE Finance. We've been using them for a lot of different things – website content, magazine content, EDMs and social media... read more
George LoucaHetherington have a sophisticated database who value receiving informative and well-written content. We used to send out a regular newsletter but struggled to find the time to create it. A... read more
HetheringtonHunter & Scribe provided us with content for social media for several months & have been amazing. The content is relevant, informative & really helped to build my brand. Would... read more
Mitchell ShadGetting really clear on the specific problem you’re trying to solve.
Recommending a solution tailored to your specific goals and audience.
Writing quality content that matches your brief and solves your problem.
Traditional advertising takes a ‘sell, sell, sell!’ approach and tries to seal the deal immediately – like asking someone to marry you on the first date. By contrast, content marketing focuses on educating clients over the long-term as a way of positioning the business as a trusted expert – so when you eventually propose marriage, they’re much more likely to say yes.
Write about topics your clients consider relevant and interesting. That will generally be a mix of industry news and general advice.
The more content marketing you publish, the more visibility and credibility you’ll achieve, and therefore the more leads you generate. So you should try to do as much content marketing as possible.
Click hereﾠto read reviews from other Australian property and finance professionals.
Most mortgage brokers market themselves in the same way. They talk about competitive rates, quick approvals and personalised service.
Local search has changed how people find professional services, When someone searches for a business in their area.
Property and financial professionals can spend large sums of money chasing new clients while the ones they have already helped drift away.