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There’s a reason that many of Australia’s best credit repair agencies invest in content marketing.
It’s because content marketing helps credit repair agencies:
Credit repair is a tough industry. There are lots of credit repair businesses competing for the same clients and referral partners. And, sadly, some consumers have a negative impression of the credit repair industry, even though it provides such a valuable service.
That’s why content marketing can be such a smart strategy for credit repair agencies.
If you regularly publish helpful content, more consumers and referrers will know your business exists, you’ll give them a reason to trust you and you’ll prove your value to them.
Content marketing is one of the best ways to market a credit repair business.
For your content marketing strategy to succeed, you need to get clear on five things:
Who is your audience?Some credit repair agencies aim their content at their clients, while others target their referral partners (such as mortgage brokers).
What are the key messages you want to deliver?For example, you might want to educate consumers about the challenges of DIY credit repair or brokers about the benefits of referring clients to a good credit repair agency.
What type of content do you want to publish?You could do blogs, social media posts, ebooks, emails / EDMs and media releases. And your content could be time-sensitive news or evergreen educational content or a mix of the two.
How often do you want to publish content?It could be daily, weekly, fortnightly or monthly.
What ‘voice’ do you want to use?For example, formal, friendly or cheeky?
Once you’ve answered those five questions, you’ll have the basis of a content marketing plan that should help you generate more leads for your credit repair agency.
One final point: you need to play the long game. Just as you won’t get fit by doing one exercise session or the occasional exercise session, you won’t generate leads by publishing one piece of content or the occasional piece of content. To succeed, you need to publish content on a regular, ongoing basis.
We are a Sydney-based copywriting agency that works with property and finance businesses throughout Australia.
