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Unlock the potential of your bookkeeping business with strategic content marketing that educates, informs and positions you as an expert.
There are many bookkeepers in Australia, which makes it hard to attract clients. If a business owner were to do a Google search, they would find links to countless bookkeepers – and your name may be way down the list.
That’s why you have to take marketing very seriously.
One way to promote your business is through content marketing, which involves regularly publishing content your target market finds interesting and helpful. Good content marketing is educational (which attracts people) rather than salesy (which puts them off).
There are many bookkeepers in Australia, which makes it hard to attract clients. If a business owner were to do a Google search, they would find links to countless bookkeepers – and your name may be way down the list.
This content can come in the form of blogs, social media posts, email newsletters, white papers and more; knowing your target audience will guide your marketing strategy in terms of what types of content you publish, the platforms on which you publish it and how often you share it.
The more quality content you publish, the more knowledgeable and trustworthy you’ll appear. And if your content is optimised for search engines, it can help improve your visibility on search engines like Google, Bing and others.
Content marketing is a great tool for bookkeepers looking to stand out in a competitive market. If you have established a presence in the industry, potential clients won’t need to look for you online; your name will already be on their social media feeds, in their email inboxes and on their minds.
This is the power of content marketing.
Your high-quality content could even inspire a business that currently does its bookkeeping in house to outsource the function. You could be the solution this business never knew it needed.
Through your content, you can highlight the benefits of hiring a professional bookkeeper and illustrate how you can simplify and streamline the day-to-day financial management tasks of businesses and entrepreneurs. Knowing their bookkeeping is in good hands can offer peace of mind and allow them to focus on other areas of their operations.
Content marketing can help you attract more clients over the long-term. But writing effective, high-quality content can be hard and time-consuming. Hunter & Scribe excels in content marketing for bookkeepers because we explain complex financial concepts in simple language, so our content is both educational and readable.
We keep abreast of industry news, which will ensure your content remains relevant and help position you as an industry expert. That foundation of trust will make it easier for you to attract and convert potential clients.
We are a Sydney-based copywriting agency that works with property and finance businesses throughout Australia.
