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Buyer’s Agents

Content marketing for Australian buyer’s agents.

Buyer’s Agents

As a buyer’s agent, you’re well-versed in the law of supply and demand – and it’s just as relevant to content marketing as it is property.

It’s fantastic that an increasing number of Australian property buyers are using the service of a buyer’s agent – so demand for your service is rising. On the flip side, though, a flood of BAs are entering the industry – so supply is also increasing.

That’s why you need to find a way to separate yourself from the (fast-growing) pack.

Enter content marketing.

With the right content marketing strategy, you can:

  • Attract the attention of owner-occupiers and investors
  • Attract the attention of referral partners
  • Differentiate yourself from the hordes of other buyer’s agents
  • Educate hesitant buyers about the benefits of using a buyer’s agent
  • Make yourself look like an expert

How to market your buyer’s agent business

Here are some content marketing ideas that will help you grow your buyer’s agent business.

  • Publish social media posts about property prices, vacancy rates, listing numbers, population trends and the general economy. The more content you publish on social media, the better (provided it’s interesting, relevant and helpful). One post per week is the minimum; three per week is good; five per week is excellent.
  • Once per month, upload a new blog to your website. Your blogs can cover the same topics as your social media posts, because content that’s relevant for social media will be relevant for your website as well. Before someone engages a buyer’s agent, there’s a good chance they’ll secretly visit at least three BA websites as part of their research. If your rivals are publishing blogs and you’re not, they’re going to look more knowledgeable and professional than you – and probably win clients at your expense.
  • Once per month, send an email newsletter to your database. Again, these newsletters can cover the topics listed above. This kind of monthly touchpoint will help you stay front-of-mind with your database and will allow you to prove your expertise.

Here’s a pro tip – don’t be afraid to publish content in multiple places. For example, after you publish a blog on your website, you can:

  • Publish the blog in full on your LinkedIn company page
  • Chop up your blog into standalone snippets and then publish them on your personal LinkedIn page

Also, don’t be afraid to re-publish content. A blog on an ‘evergreen’ topic (i.e. one that’s not time-sensitive), such as the ‘Top 5 reasons to use a buyer’s agent’, will be just as relevant in three months’ time as it is today. So there’s no reason why you can’t keep republishing that piece of content every three months or so.

Stop stressing about your writing problem.

Dump it on an expert and help your buyer’s agent business do great content marketing today.

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