Here are some content marketing ideas that will help you grow your buyer’s agent business.

• Publish social media posts about property prices, vacancy rates, listing numbers, population trends and the general economy. The more content you publish on social media, the better (assuming, of course, it’s interesting, relevant and helpful). One post per week is the minimum; three per week is good; five per week is excellent.
• Once per month, upload a new blog to your website. Your blogs can cover the same topics as your social media posts, because content that’s relevant for social media will be relevant for your website as well. Before someone engages a buyer’s agent, there’s a good chance they’ll secretly visit at least three BA websites as part of their research. Unfortunately, if your rivals are publishing blogs and you’re not, they’ll look more knowledgeable and professional – and probably win clients at your expense.
• Once per month, send an email newsletter to your database. Again, these newsletters can cover the topics listed above. This kind of monthly touchpoint will help you stay front-of-mind with your database and will allow you to keep proving your expertise.