As a buyer’s agent, you’re well-versed in the law of supply and demand – and it’s just as relevant to content marketing as it is property.
It’s fantastic that an increasing number of Australian property buyers are using the service of a buyer’s agent – so demand for your service is rising. On the flip side, though, a flood of BAs are entering the industry – so supply is also increasing.
That’s why you need to find a way to separate yourself from the (fast-growing) pack.
Enter content marketing.
With the right content marketing strategy, you can:
Here are some content marketing ideas that will help you grow your buyer’s agent business.
Here’s a pro tip – don’t be afraid to publish content in multiple places. For example, after you publish a blog on your website, you can:
Also, don’t be afraid to re-publish content. A blog on an ‘evergreen’ topic (i.e. one that’s not time-sensitive), such as the ‘Top 5 reasons to use a buyer’s agent’, will be just as relevant in three months’ time as it is today. So there’s no reason why you can’t keep republishing that piece of content every three months or so.
Dump it on an expert and help your buyer’s agent business do great content marketing today.