Editing is more comprehensive than proofreading. Editing involves making specific adjustments such as sentence structure and wording to ensure that your message is expressed clearly. It can also entail cutting down on the number of words in an article or document. Proofreading, on the other hand, is carefully checking each line of text to find and fix any mistakes like typos or inconsistencies.

Editing is important because well-edited content will make your business look professional, attract attention from potential clients and help you build trust with those people. Editing can also help with SEO optimisation, improving search engine rankings to make your website easier to find. Editing prevents errors, ensuring accurate and reliable information, and ensures that your messages align with your business goals.

The editing process involves checking for spelling and grammatical mistakes, while making sure your writing is clear, logical and readable. It can also involve enhancing content for search engine optimisation (SEO) purposes. The main goal is to create well-polished, error-free content that communicates your message effectively to the people you want to reach.

To be a good content editor, you need strong writing skills and a keen eye for detail. You need to understand marketing in general and the target audience in particular. If you’re writing with search engine optimisation (SEO) in mind, you also need to understand how SEO works.

Common mistakes include overlooking typos and grammatical errors, as well as writing in a way that is verbose, unclear and inconsistent. Other common mistakes include failing to write for the target audience, including the wrong information, presenting the information in the wrong order and ignoring search engine optimisation (SEO) principles.

Search engine optimisation (SEO) is an important part of the editing process, because good SEO writing is not only educational and interesting, it also helps your website rank higher on Google and other search engines. Good SEO writing involves covering the right topics, presenting information in an easy-to-read way and inserting relevant keywords in a natural, user-friendly way.

Consistency is very important, because customers associate consistency with professionalism, intelligence and reliability. Also, a consistent message is clearer, easier to read and more persuasive.

Initially, you’ll know your editing has been successful if the content has become clearer, more concise and easier to read. In the longer-term, you can judge your editing by analysing search engine rankings, website traffic and website user behaviour.

You should regularly review and edit your business content to keep it relevant and accurate. It is recommended that you also conduct a comprehensive audit of your content each year and update it to reflect significant events or changes. Also, monitor the performance of your content pieces in relation to changing SEO trends and audience feedback.

If you have the skill and time to do such an important job, you can do it in-house. If you don’t, you should consider outsourcing content writing and editing, because the cheap option of doing it internally may turn out to be very expensive in the long-run if your content repels potential clients.