Client Proposals

How to write a proposal that will make clients say ‘yes’

Client / business proposal writing services

A client proposal is a formal document that shows potential clients how you could help them solve a specific problem. It does this by describing your products / services and explaining why you’re so good at what you do.

Before you can submit an effective proposal, however, you need to understand a client’s needs. This allows you to link your offering/s directly to their needs, providing specific solutions.

A good business proposal will both inform and persuade, giving you a better chance of securing new clients or establishing new partnerships.

How to write client proposals that generate sales

  • Prove you understand the client’s needs and challenges
  • Offer customised solutions that address their needs
  • Highlight the value that your product or service adds
  • Showcase your expertise, track record and credibility
  • Outline what you plan to deliver, and how, and when
  • Address potential concerns or objections
  • Give a detailed breakdown of costs

Why your client proposal has to be exceptional

Your client proposal is your first, and possibly last, chance to persuade a client that you can solve their problem and deserve their business.

If your client proposal demonstrates excellence and attention to detail, the client will assume those qualities also apply to your business. Furthermore, if the messages in your business proposal are clear and easily understood, the client will feel secure in your communication skills and service quality.

The more compelling and professional your proposal is, the more likely you are to convert a lead into a client. On the other hand, a proposal that misses the mark may damage future opportunities to pitch for their business.

What separates a great client proposal from an average one

In a competitive business environment, your proposal needs to stand out. After all, why should the client choose you rather than one of the many other parties pitching for their business? A standout proposal:
  • Grabs attention, making it more likely to be noticed by the client
  • Creates a memorable impression, increasing the likelihood of your proposal being remembered
  • Demonstrates your professionalism and commitment to understanding their unique needs, fostering confidence in your ability to deliver
  • Sets you apart from competitors, showcasing your ability to solve their problems
  • Improves your chances of securing the client’s business and building a lasting partnership

Testimonial

Warren Livesey

Buy Airspace

I was blown away by the media coverage Nick helped me get for my business. Nick used his writing and media skills to create a media-friendly media release. He then used his media contacts to secure coverage with Channel 7 and a range of websites.

How to write a good client proposal

A good client proposal is well-structured, easy to read and tailored to the client and their industry. Some important elements to include in your proposal:
  • Information about their industry and requirements
  • A concise welcome message that gives an overview of your company
  • A statement that conveys your eagerness to work with them
  • A high-level summary of the key points in the proposal so they know what to expect
  • An explanation of how you plan to solve their problem
  • The terms and conditions – transparency is vital
  • Examples of previous work (case studies)
  • Pricing tables
  • A strong call to action, such as steps they can take to schedule a meeting or sign an agreement
  • An electronic signature block (if sending the proposal electronically) that clients can sign when they are ready to proceed
Your client proposal should also be professionally formatted, free of spelling or grammatical errors and 100% accurate.Read More

Why you should trust Hunter & Scribe to write your client proposal

The Hunter & Scribe team specialises in finance and property writing and has a proven track record of crafting effective client proposals.

Our copywriting expertise, combined with a deep understanding of your needs, and those of your potential clients, means we are able to write high-quality proposals that maximise your chances of winning new business.

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