What are some of the best ways for commercial finance brokers to attract clients?
Building referral relationships, investing in SEO, running Google Ads and attending networking events can all be successful lead-generation tactics.
So can content marketing.
Content marketing is when you publish written content (i.e. blogs, email newsletters, social media posts, case studies and media releases) to market your commercial finance business.
But don’t make the mistake a lot of commercial finance brokers make, which is to produce salesy Read More
content marketing.
That might sound illogical – because isn’t the point of marketing to generate sales? Yes, it is, but you’re not going to make sales if you come across as sleazy and selfish.
Instead, you want to take the opposite approach. Publish content marketing that’s interesting and educational. (It’s fine to include a call-to-action in your content marketing, but this should feel natural, not pushy.) In other words, look to give rather than take. That way, you’ll build a reputation as a trusted authority figure.
Obviously, clients would much rather deal with the commercial finance broker who comes across as a trustworthy expert than the one who seems like they’d say anything to make a sale.
One final point – you don’t have to choose just one marketing channel. Indeed, marketing often works best when you have multiple ways to build your brand. So it’s perfectly fine to do content marketing and SEO, or content marketing and networking.
