Sales is the most important activity of any debt collection agency, because if you can’t generate sales, you won’t have a successful business.
That’s why marketing is the second-most important activity – because marketing generates sales.
There are numerous marketing tactics you can use to grow your debt collection agency. They include:
The best marketing tactic for your debt collection business won’t necessarily be the best for another. That said, you might find content marketing is a very effective way to generate more leads and referrals, because it can help you massively increase your visibility and credibility with potential clients.
There are almost 700 debt collection agencies in Australia, according to IBISWorld. That’s a lot of rivals. Content marketing can give you an edge in a fiercely competitive industry.
To understand why, imagine you had a problem with your home water system, browsed the internet for help and found two local plumbers. And imagine the first plumber’s website only listed their services … while the second also explained the best home water systems in the market, the most likely reasons your system might be failing and how to solve the problem. Which plumber would seem more likeable, knowledgeable and trustworthy? And which one would you be most likely to hire?
Your debt collection business needs to be like that hypothetical second plumber.
That’s why smart debt collection agencies invest in ongoing content marketing. The more interesting, relevant and helpful content you publish, the easier you’ll find it to attract the attention of, and build trust with, potential clients. Read More
That doesn’t mean you shouldn’t do any of the other marketing tactics listed above, like SEO or networking. It just means that content marketing can help you stand out from your rivals.
Some of the most popular content marketing methods used by debt collection agencies are:
One final point – if you want to succeed with content marketing, or any type of marketing, you need to be consistent and make a long-term commitment. That’s because it takes time for people to become familiar with your debt collection business and to trust it. Content marketing can deliver an incredible return on investment over the long-term, but it’s not a get-rich-quick scheme.
We are a Sydney-based copywriting agency that works with property and finance businesses throughout Australia.
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