In the building industry, your reputation is a valuable asset. Word of mouth builds it gradually, but industry awards accelerate the process.

Many business owners in the property and financial services sectors invest in SEO.

Numbers make people nervous. You work in finance or property, so numbers are a second language for you. But not for ordinary people.

Your blog could be your most effective marketing tool or your biggest waste of time.

Your potential clients are already on LinkedIn – which means you can reach them directly without spending money on ads.

Most mortgage brokers market themselves in the same way. They talk about competitive rates, quick approvals and personalised service.

Local search has changed how people find professional services, When someone searches for a business in their area.

Property and financial professionals can spend large sums of money chasing new clients while the ones they have already helped drift away.

Ebooks are a powerful content marketing tool for property and financial professionals.