Writing an ebook sounds straightforward – until you sit down to write it.

Your website has seconds to convince a potential client to stay.

Buying property is one of the biggest financial decisions a person will ever make. Before someone commits to working with a buyer’s agent.

In the building industry, your reputation is a valuable asset. Word of mouth builds it gradually, but industry awards accelerate the process.

Many business owners in the property and financial services sectors invest in SEO.

Numbers make people nervous. You work in finance or property, so numbers are a second language for you. But not for ordinary people.

Your blog could be your most effective marketing tool or your biggest waste of time.

Your potential clients are already on LinkedIn – which means you can reach them directly without spending money on ads.

Most mortgage brokers market themselves in the same way. They talk about competitive rates, quick approvals and personalised service.