As an Australian conveyancer, you face two big challenges.
● You have lots of competition – there are about 12,000 Australian businesses that offer conveyancing services, according to a Deloitte report
● You have a hard time proving your value – because many consumers think all conveyancers are the same
So you need to find a way to attract attention and establish a point of difference. If you do that, you’ll find it easier to generate more leads and defend your fees.
Content marketing can help you overcome both those challenges.
Content marketing means publishing content such as social media posts, email newsletters and blogs as a way to market your conveyancing business.
There are two main reasons content marketing is such a clever strategy for conveyancers.
First, property buyers and sellers go online every day to find answers to their questions. Naturally, if they discover this helpful information via your blogs or social media posts, they’ll be far more likely to engage your services than if they find this information elsewhere.
Second, the more of your expert information they consume, the more knowledgeable and trustworthy they’ll think you are.
As a result, content marketing will help you get in front of more potential clients (and referral partners) and differentiate yourself from all the other conveyancers.
If more clients knew you existed and valued your expertise, would you generate more business?
Obviously.
That’s why smart conveyancers do content marketing.
Here are five topic areas you can cover in your blogs, emails and social media posts:
Potential clients are scouring the internet and social media every day to find answers to their questions. If you don’t provide them with the information they seek, one of your conveyancing rivals will.
Bingers are buyers. If potential clients are binge-reading your content, there’s a very good chance they’ll ‘buy’ from you rather than another conveyancer.
We are a Sydney-based copywriting agency that works with property and finance businesses throughout Australia.
