As an Australian conveyancer, you face two big challenges.
First, you have lots of competition – there are about 12,000 Australian businesses that offer conveyancing services, according to a Deloitte report.
Second, you have a hard time proving your value – many consumers think all conveyancers are the same.
So you need to find a way to attract attention and prove you’re better than your many rivals. If you do that, you’ll find it easier to attract clients and justify your fees.
Content marketing can help you overcome both those challenges.
There are two main reasons content marketing is such a clever strategy for conveyancers.
First, property buyers and sellers go online every day to find answers to their questions. Naturally, if they discover this helpful information via your blogs or social media posts, they’ll be far more likely to engage your services than if they find this information elsewhere.
Second, the more expert information you share, the more knowledgeable and trustworthy you’ll seem.
As a result, content marketing will help you get in front of more potential clients (and referral partners) and differentiate yourself from all the other conveyancers.
If more clients knew you existed and if more clients thought you were better than all the other conveyancers, would you generate more business?
That’s why smart conveyancers do content marketing.
Here are five topic areas you can cover in your blogs, emails and social media posts:
Remember – potential clients are scouring the internet and social media every day to find answers to their questions. If you don’t provide them with the information they seek, one of your conveyancing rivals will.
Dump it on an expert and help your conveyancing business do great content marketing today.