How? By regularly publishing quality content marketing.
Don’t worry if you don’t have the time or skill to create content. Hunter & Scribe’s content writers in Australia can do that for you. We specialise in copywriting for property and finance professionals. That includes:
Website Content Writing
Blog Writing Services
Customers are secretly visiting your website to research and compare you with your rivals. Blogs are a great way to instantly prove your expertise.
Social Media Content Writing
Your potential clients are on social media, so you should be too. The more content you publish, the more of a trusted expert you’ll become.
Newsletter Writing Services
Your rivals are sending email newsletters to your customers. So you should too. Regular newsletters are a great way to stay front-of-mind.
Email/EDM Writing
If you want to generate new business from old clients, you need to send them regular emails. That way, you’ll always be front-of-mind.
Media/PR Writing Services
Media coverage can turbocharge your credibility. So how do you get it? Step one is to send a well-written media release to targeted publications.
Ebook Writing Services
You can use ebooks as lead magnets, or email them to potential clients at the first point of contact, to prove your expertise and overcome objections.
Case Study Writing Services
You need to prove to potential clients you’ve solved problems just like theirs for people just like them. How? With clever case studies.
Award Submission Writing Services
Being nominated for an award is a huge thrill. To get shortlisted, you’ll need to provide a persuasive, well-written submission.
Book Writing Services
LinkedIn Profiles
Your LinkedIn page should make a great first expression and be memorable. Otherwise, potential clients probably won’t contact you.
Editing Services
You’ve written an important document that needs to be improved. Get a professional writer to edit the document, so it becomes more enticing.
Template Letter Writing Services
You know those 10 or 20 emails you keep sending? Get a professional to write template letters for you and copy/paste when the need arises.
Copywriting Services
SEO Writing Services
Search engine optimisation (SEO) is one of the best investments you can make. Because the higher you rank on Google, the more visitors you’ll attract.
Product Description
Would you make more sales if your product descriptions were clearer and more enticing? Then get Hunter & Scribe to write them for you.
White Papers
Unlock business success with a white paper – informative, engaging content that showcases your expertise, attracts new clients and establishes you as an expert.
Client Proposals
Give yourself the best chance to win the business with a high-quality client proposal that positions you as an expert and explains how you can solve the client’s problem.
Copywriting is the practice of writing content (or copy) to promote a business, product or service. The best copywriting is clear, concise and persuasive.
No. Although it seems like every other property business and finance business is doing content marketing all the time, in reality only a small percentage of them publish content on a regular basis. So if your business starts doing regular content marketing, you can establish a point of difference from most of your rivals.
SEO copywriting is the practice of creating content that ticks two boxes. First, the content is interesting, relevant and helpful for website visitors. Second, the content is written in such a way that it’s easy for Google and other search engines to understand and process. By ticking both those boxes, your website will improve its SEO (search engine optimisation), and rank higher on Google.
As often as possible. Monthly is better than quarterly; fortnightly is better than monthly; weekly is better than fortnightly. As a general rule, the more fresh content you publish, the higher you’ll rank on Google. Also, when potential clients visit your website to secretly research you, the more active, knowledgeable and professional you’ll seem.
Using ChatGPT to generate ideas for blogs, social media posts and other content can work well, but using ChatGPT to write the actual content is a bad idea, for two reasons. First, ChatGPT often produces inaccurate content. Second, if you publish the same ChatGPT-generated content as other property and finance businesses, that may damage your credibility and Google ranking.
The best content marketing is writing content that your audience considers interesting, relevant and helpful. That may be news content, educational content or a combination of the two. The more enticing your content marketing is, the more potential clients who will consume it.
The key is to avoid writing content that is unpersuasive, error-riddled and hard to read. That means avoiding these mistakes – not speaking directly to your target audience, not proofreading your work, not including a call-to-action, writing weak headlines, being verbose, using complex language and using clichés.
The five big content marketing mistakes to avoid are: failing to clearly identify your target audience; writing content that focuses on your business rather than your audience; being salesy rather than informative; publishing content on an inconsistent basis; and expecting short-term results from a strategy that only works in the long-term.
First, you need to understand your audience, their pain points and the problem they’re trying to solve. Second, you need to write copy that directly speaks to those things. Third, you need to make sure your copy is clear, concise and easy to read. Fourth, you need to include a strong headline, so that it hooks people and entices them to read. Fifth, you need to include a call-to-action, so they know what to do next.
To create a content marketing strategy, you should do five things. First, establish your goals and confirm they’re realistic. Second, identify your target audience. Third, figure out what information you want to deliver them. Fourth, think about the best way to deliver that information, whether that’s short videos on TikTok or detailed blogs on your website. Fifth, create a content publishing schedule – and stick to it.
We are a Sydney-based copywriting agency that works with property and finance businesses throughout Australia.
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