Supercharge your social media content: 5 powerful platforms, 40 expert tips
Social media platforms are powerful marketing tools for finance and property professionals to increase their visibility, build authority and capture their audiences’ attention.
To unlock this power, however, you need the right key – and that key is content; not just regular, random posts, but quality, engaging content.
How to use content effectively
Each social media platform has its own strengths, user demographics and preferred content formats. To reap the potential rewards offered by each platform, you need to customise your content according to these respective elements.
In some cases, this may require specialised writing techniques and unique social media copy, while, in others, it could be a matter of delivering the same information in different ways.
Whether you are a mortgage broker, financial adviser, real estate agent or conveyancer, standout content is crucial for better engagement and higher conversion rates.
Tailoring content for top social media platforms
When it comes to social media content marketing, Hootsuite’s Social Trends 2024 report reveals that businesses are most confident in LinkedIn, Instagram, WhatsApp and Facebook. Twitter is also among the top-trusted social media platforms.
If your content marketing strategy involves writing social media copy or creating other forms of engaging content for any of these platforms, here is a guide on how to use content effectively:
Unlocking the power of LinkedIn: Top content keys
Establish thought leadership- Publish short snippets and detailed articles
- Share industry news and offer expert opinions
Highlight professional achievements
- Announce company milestones
- Highlight employee achievements
Engage with your network
- Respond to comments on your posts
- Participate in discussions and join relevant LinkedIn Groups
Use visual content
- Share infographics to simplify complex information
- Publish videos of webinars, company events and expert interviews
Promote job opportunities and company culture
- Use LinkedIn’s job posting feature to attract top talent
- Share behind-the-scenes looks at your workplace
Use LinkedIn Ads
- Promote high-performing posts with sponsored content
- Run targeted ad campaigns to reach specific demographics and industries
Share client testimonials and case studies
- Share detailed case studies and client testimonials
- Run targeted ad campaigns to reach specific demographics and industries
According to DataReportal, 14.46 million Australians use Instagram each month. Property professionals like real estate agents and buyer’s agents can capitalise on the platform’s visual appeal.
Unlocking the power of Instagram: Top content keys
Strong visuals- Share high-resolution photos and videos
- Maintain a consistent visual style
Stories and reels
- Use for short, captivating content
- Share behind-the-scenes visuals to connect with your audience
User-generated content
- Encourage followers to create and share content related to your business
- Repost user-generated content to build community and trust
Hashtags and tags
- Increase visibility with relevant hashtags
- Tag relevant users, influencers and locations to boost engagement
Influencer collaborations
- Partner with influencers for wider reach and credibility
Engaging captions
- Craft compelling story captions or valuable information
- Include calls-to-action
Interactive features
- Use polls, questions and interactive stickers in stories
- Host Instagram Live sessions
Consistent content
- Maintain a regular publish schedule
- Publish when your audience is most active
DataReportal reveals that WhatsApp is used by 10.38 million Australians each month. The messaging app offers features that enable financial services and property professionals to connect with users through the creation and sharing of engaging content.
Unlocking the power of WhatsApp: Top content keys
Personalised messaging- Send personalised messages to customers based on their preferences and previous interactions
Customer support
- Use the platform to answer questions, resolve issues and provide real-time assistance
Special promotions
- Share exclusive offers to attract new clients and foster loyalty among existing clients
Content sharing
- Share relevant and valuable content such as blog posts, articles, videos and infographics to educate and engage audiences
Feedback and surveys
- Gather feedback from clients through polls, surveys and direct messages to improve products and service offerings
Event invitations
- Invite targeted audiences to exclusive events, webinars or workshops
Group chats
- Create group chats for specific customer segments to facilitate discussions, share updates and build engagement
Facebook is Australia’s most used social media platform, with 18.12 million monthly users, according to DataReportal Finance and property businesses can use the platform’s features to enhance their content marketing strategies.
Unlocking the power of Facebook: Top content keys
Visual content- Share visually appealing, high-resolution images and videos
- Use Facebook Live for real-time engagement such as showcasing events or hosting Q&A sessions
Engaging posts
- Write compelling posts to encourage interaction
- Use Facebook Stories for short, engaging content that disappears after 24 hours
User-generated content
- Motivate followers to share their own content related to your business
- Feature user-generated content to build community and trust
Targeted ads
- Boost high-performing posts with sponsored content
- Create targeted ad campaigns for specific demographics and interests
Interactive features
- Use Facebook’s poll and survey features to gather insights and engage with your audience
- Run contests and giveaways to increase engagement
Educational content
- Share informative articles and blog posts
- Create how-to videos and tutorials
Community building
- Create and manage Facebook Groups related to your industry
- Actively participate in group discussions
Event promotion
- Create event pages for upcoming events and invite followers
- Provide live coverage of events through posts and videos
Customer service
- Use Facebook Messenger for customer support
- Implement chatbots for instant responses
X (Twitter)
According to DataReportal, 6.86 million Australians use Twitter each month. Businesses can enhance their content marketing reach by capitalising on X’s fast-paced environment.
Unlocking the power of X: Top content keys
Create engaging tweets- Craft clear, concise tweets
- Include high-quality images, GIFs and videos
Use hashtags
- Use trending and relevant hashtags for visibility
- Create and promote unique hashtags for your business or campaigns
Engage with your audience
- Actively respond to comments, mentions and retweets
- Use Twitter polls and questions to engage and gather feedback
Share valuable content
- Share relevant industry news, trends and insights
- Post tips, how-tos and informative articles
Promote events and updates
- Provide live updates during events, webinars and product launches
- Announce new services
Promote events and updates
- Provide live updates during events, webinars and product launches
- Announce new services
Use Twitter lists
- Create lists of industry influencers, partners and key customers
Use Twitter ads
- Promote high-performing tweets
- Create targeted ad campaigns based on demographics and interests
Collaborate with influencers
- Partner with influencers to amplify your reach and credibility
Consistent posting schedule
- Maintain a consistent publishing schedule
- Post during peak times for maximum engagement and reach
Reaching out for an expert hand
Social media marketing can be an effective tool for businesses to increase their reach, foster engagement and potentially boost revenue; expert social media management and content writing is, however, essential. It may, therefore, be worth outsourcing this task to a professional social media content agency – particularly one that specialises in content writing for financial services and property professionals.
For high-quality, social media copy that resonates with target audiences, reach out to Hunter & Scribe.
