Many clients feel nervous when engaging a property or finance professional, because there are often large sums of money involved.
That’s why, when you speak to potential clients, they often need to be reassured. The more fear and doubt you remove from their mind, the more likely they are to work with you.
That’s where case studies come in. Well-written case studies build trust and credibility with clients, by proving that your business can solve their specific problem.
A good case study is a story, rather than a collection of facts, and it uses this structure:
Yes, the client should be the hero of the story, not the business. A good case study is always about them, not you.
Make a list of common problems that your business solves, and then write a case study for each one.
Once you’ve done that:
A good case study proves to potential clients that you understand their problem and know exactly how to solve it. That, in turn, helps remove any fear and doubt they might be feeling.
Dump it on an expert to get persuasive case studies.