Top 10 Social Media Content Creation Tips For 2024
Social media content creation involves tasks like crafting engaging captions, developing comprehensive social campaigns and creating written content, photography, graphics and videos tailored for various platforms.
Marketers and businesses use content creation to build relationships with potential clients, facing challenges such as character limits, image sizes and video lengths, demanding the compression of substantial value into a small space.
Here are 10 social media content creation tips for this year:
1. Do your research
Effective content creation begins with thorough research. Understand what content appeals to your target audience before you start creating content.
Use your social media analytics, especially if you have a substantial following, to identify successful content types that resonate with your audience.
However, social media trends evolve rapidly, so don’t just rely on your analytics. Include social listening into your strategy to stay informed about industry discussions and what people are saying about your business on social media.
Social listening involves monitoring social media channels for mentions of your company, competitors and relevant keywords.
Also, keep an eye on trending hashtags, topics and audio trends for digital content creation inspiration to achieve increased engagement and broader reach.
2. Set goals
Now that you’ve gained insights into your industry landscape, it’s time to establish clear objectives for your social media content. Are you aiming to drive traffic to your blog, expand your follower base, boost sales through social commerce or perhaps all of the above?
The type of engaging content you produce should align with your desired outcomes. For example, the call-to-action in a sales post will differ from a post intended to enhance business awareness and engagement.
It’s a good idea to get specific with your goals. This forces you to think in detail about what you can achieve with your social media copy and how you might get to where you want to be.
3. Assign roles
With all the components of social media content creation mentioned above, it’s time to assign colleagues to each of those tasks.
It’s also time to set up a solid social media approval process, so everyone understands where their work fits into the overall picture and how their deadlines impact the rest of the team.
If you are a small business owner, you may not have anyone to assign roles to or have the time or skills to do so yourself. Don’t panic! Sydney-based copywriting agency Hunter & Scribe can help with all your finance and property content writing.
4. Make educational ‘how to’ content on YouTube shorts
The rise of YouTube shorts provides a chance for businesses to create concise and informative explainer videos. These can range from guiding potential clients on interacting with your services to preparing them to maximise the benefits of your offerings.
For example, a mortgage broker can make an educational video explaining “How to use the bank of mum and dad to buy your first home” or “How to choose the right loan term for your mortgage”.
By generating such effective communication, you not only establish yourself as an industry leader, but also simplify complex processes for your audience, ultimately enhancing client experience and trust.
This strategy is ideal for service-based businesses in the finance and property industry.
5. Launch a regular content series
Establish a consistent content series to engage your audience effectively. A thoughtfully planned, less frequent series often outperforms a sporadic, high-volume approach.
Consistent releases create anticipation and foster loyalty, particularly when each instalment provides value aligned with your target audience’s interests.
A regular series would work well for businesses like real estate agencies who would cover topics such as “What due diligence should you do before buying or selling a property?” or “Can you buy a property with less than a 20% deposit?”
Hunter & Scribe specialises in content writing for finance and property professionals.
6. Write ebooks
Ebooks are more extensive than blog posts, offering in-depth insights that highlight your industry knowledge. With fewer businesses creating ebooks, you can stand out in a less flooded space.
Select your best content or enlist skilled ebook writers like those at Hunter & Scribe who would suggest and write on a topic like “The top 10 ways to improve your credit score” for a credit repair agency.
LinkedIn, a platform for professional connections and industry insights, provides an ideal space to share ebooks. Facebook and Twitter are secondary options.
7. Request testimonials and reviews
Harness the power of customer opinions. Testimonials and reviews hold significant value as people tend to trust the experiences of others.
Contact past clients and kindly request a testimonial.
Testimonials and reviews work well on LinkedIn and Facebook. Facebook also has built-in star ratings on business pages.
8. Build a content calendar
Use a social media content calendar to strategically organise your content across platforms, maximising the impact of your digital creations.
For example, if you want to drive social traffic to a new blog post, you can use your content calendar to plan out when to post the relevant platform like LinkedIn or Facebook.
Your content calendar should also include your ongoing content needs. For example, every week you can share a roundup of the week’s blog posts on Instagram Stories.
9. Schedule your content
After completing your content calendar, it’s time to set up your content for publishing. While posting each piece manually at the designated time is an option, it’s time-consuming and increases the risk of errors like typos or broken links.
Scheduling content in advance gives you a real-time view of your content strategy and allows time to double-check all the details. It also blends the content publishing process into one focused block, removing the need for interruptions throughout the day.
10. Analyse your results
The content creation process ends where it started. Analyse your results to see what worked and what didn’t and use your findings to guide your research and planning into what to do next.Here are a few extra tips for social media content creation:
Infographics
Use visuals through infographics to support explanations, present statistics and simplify complex concepts. Platforms like LinkedIn and Facebook are effective channels for sharing impactful infographics.Behind-the-scenes glimpses
Build genuine connections by revealing behind-the-scenes aspects of your business. Sharing this kind of engaging content humanises your company, encouraging relatability and trust.
This transparency is effective when sharing real experiences, highlighting the people and processes contributing to your success.
Interactive polls and quizzes
Capture your audience by including interactive content like polls and quizzes. This approach not only encourages active participation, but also provides valuable insights into audience preferences.
For businesses, these interactions are a rich source of understanding client needs and refining your offerings.
Conclusion
Whether you’re delving into YouTube shorts, launching a content series or crafting insightful ebooks, the key to mastering social media content creation lies in consistency and understanding your audience.
Don’t forget the power of testimonials and the importance of a well-organised content calendar and embrace interactive elements like infographics and behind-the-scenes glimpses to humanise your business.
