How to get new business from old clients
Many businesses are so focused on bringing in new clients that they forget about the old ones, and potentially cost themselves repeat sales.
So here are four ways to maintain relationships with your existing clients and get more business from them:
1. Track client behaviour and buying patterns
What problem did you solve for your client that made them use your services?
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2. Market to old clients, not just new ones
Marketers agree that It costs more to acquire a new customer than to retain an existing customer, with estimates ranging from five times more to 25 times more.
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3. Engage with unhappy clients
If your clients are unhappy with your service, it’s often a good idea to accept responsibility, even if your business isn’t at fault.
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4. Keep in touch with your clients
Maintain regular contact with your clients by writing newsletters, social media posts and blogs.
Content marketing is a great way to remind clients you’re still in business and just as knowledgeable as ever. Your content can be a mix of interesting news stories, valuable tips and information about your business.
For example, if a buyer’s agent specialising in Sydney wrote a newsletter, they could include:
- An article on the pros and cons of buying a unit instead of a house in Sydney
- An article on Sydney’s vacancy rate and how it affects investors
- An article explaining why they buy only in certain parts of Sydney
- A special offer
These client nurturing tactics require a lot of written content. Fortunately, you can outsource that to a specialist content writer like Hunter & Scribe. We’re experts in property, finance and accounting. Contact us for content marketing ideas.
