Before you buy a product, there’s a good chance you’ll visit three websites as part of your due diligence process.
Your potential clients do the same.
If you don’t have a blog page, and your rivals do, they’re going to look more professional, and probably win the business at your expense.
Or if you do have a blog page, but it’s been ages since you last published a blog, you’re going to look sloppy – which again means you’re likely to lose out to your rivals.
When clients engage with a property and finance professional, like a mortgage broker or a buyer’s agent, they often feel scared, because there can be so much money on the line. So they want to be reassured.