Content for Australian property and finance businesses
Before you buy a product, there’s a good chance you’ll visit three websites as part of your due diligence process.
Your potential clients do the same.
If you don’t have a blog page, and your rivals do, they’re going to look more professional, and probably win the business at your expense.
Or if you do have a blog page, but it’s been ages since you last published a blog, you’re going to look sloppy – which again means you’re likely to lose out to your rivals.
When clients engage with a property and finance professional, like a mortgage broker or a buyer’s agent, they often feel scared, because there can be so much money on the line. So they want to be reassured.
A business that regularly publishes quality blogs is going to look far more professional – and therefore reassuring – than one that doesn’t have a credible blog presence.
When you regularly publish interesting, relevant content, you gradually build trust and credibility with your target market.
The key words are ‘regularly’, ‘interesting’ and ‘relevant’. Blogging doesn’t work when you:
Some businesses make the mistake of expecting instant results from blogging. Unfortunately, that’s not how things work in the property and finance industries. Blogging, like all forms of marketing, takes time to work.
Our advice is to publish blogs at least once per month. Once per fortnight is even better, while once per week is excellent.
Blogs don’t have to be long to be effective – a concise, interesting, 300-word blog is much better than a verbose, boring, 900-word blog on the same topic.
You’ve probably noticed that most successful property and finance businesses do blogging. There’s a lesson in that.
If you don’t blog regularly, you can’t complain if you lose business to rivals that do.
Dump it on an expert and publish quality blog content today.