How to build trust with potential clients
In a world of online scams and too-good-to-be-true deals, it’s important that your clients trust you. But how do you build that trust? Here are five ways:
1. Be transparent
Explain what you do and why you do it in plain English.
Make sure your terms and conditions are written in simple language and offer a summary if there are many of them.
You should also be transparent about what your company can’t do.
For example, if you run a credit repair agency, there may be times when you can’t help a client if they really didn’t pay any of their bills. Be upfront about that, so potential clients don’t have false expectations.
2. Encourage reviews and testimonials
It’s only natural for consumers to take what you have to say about your services with a grain of salt. So back up your claims with case studies and testimonials.
Publish the best testimonials on your social media pages and website.
Respond to any poor reviews that are published on consumer review sites, but don’t attack the person. Either explain your position or try to help them. If you become defensive, you’ll lose trust, because people will expect that you’ll treat them in the same way if they have a problem.
3. Offer mind-blowing customer service
Ensure clients receive the best possible customer service at every stage of their journey – from before they engage your services right through to after-sales. That way, they’ll learn to trust you.
But don’t assume they’re getting great service – check in with them and ask.
4. Create a trustworthy website
- Your site should start with https and not http
- The URL name should match the name on the website
- There shouldn’t be an immediate pop-up trying to redirect visitors elsewhere
- The ads-to-content ratio should be low
- There should be a privacy policy
- The website should be easy to navigate and look professional
- The content should be well-written and not contain grammatical or spelling errors
