Why It’s Dangerous to Use ChatGPT and AI for Your Content Marketing
Using ChatGPT and other AI tools to write your content marketing is dangerous. While AI can streamline your processes and generate content quickly, it could undermine your content marketing efforts. Content marketing is best left to humans, not robots… Here’s why:Lack of Authenticity, Creativity and Human Touch
One of the main concerns with using AI-generated content is the absence of a genuine human voice. Creating authentic, engaging content is the cornerstone of content marketing, particularly with finance and property businesses, which often need to work hard to build trust with clients. Engaging content requires a deep understanding of audience needs, emotions and unique perspectives–areas where AI always falls short. Your readers can easily see when your content lacks a human touch. AI-generated text simply lacks the emotional depth and storytelling ability that your content needs to resonate with your audience.AI Can’t Capture Your Brand Voice
Your brand has a unique voice that resonates with your target audience. AI tools struggle to adapt to specific brand personalities, often producing stale, generic content that fails to reflect your business. For example, if you were to hire a Sydney based copywriting agency, like Hunter & Scribe, they will ensure that every piece of content aligns with your values and messaging. If you rely on AI to generate content, your brand won’t have a voice anymore. All you’ll have is generic, impersonal content that everyone will quickly recognise you didn’t produce.The Risk of Plagiarism
Another problem with using AI to write your content is the lack of originality. For example, if a mortgage broker asks ChatGPT “Write a blog about how to pay off your home loan faster” and another broker asks ChatGPT the same question, what happens if they both receive an identical answer? From a legal copyright perspective, who owns the content?Search Engine Optimisation (SEO) Implications
SEO is the practice of enhancing your website’s visibility in search results through strategies aimed at improving its ranking for relevant queries. Search engines like Google prioritise high-quality, relevant content that genuinely addresses user queries. AI-generated content does not meet these standards. Relying on AI content could potentially harm your website’s ranking and visibility. Additionally, as AI-generated content becomes more common, search engines may adapt their algorithms to penalise sites that rely heavily on AI. This shift could severely affect your SEO rankings and reduce visibility in search results.
For businesses looking to improve their SEO rankings, investing in skilled copywriters who understand SEO best practices is essential for long-term success. Hunter & Scribe is a (human) copywriting agency in Australia that aims to deliver the best content writing services for finance and property businesses. If you don’t have the time or capacity to write your own content, we can help.
Limited Understanding of Context
ChatGPT and other AI tools struggle to grasp the full context behind some topics and nuances within the finance and property industries. Yes, AI can easily throw a bunch of text in front of your screen, but they lack the ability to understand the subtleties of a subject matter that only a human expert would know.
For example, a financial content writer understands the intricacies of financial regulations and can provide insights that are accurate and relevant to current events. This depth of understanding is required for creating content that truly serves your audience’s needs. Without deep understanding, AI-generated content will miss critical details, or even present information in a misleading way.
The Unpredictability of AI Outputs
AI-generated content can be very unpredictable, producing results that vary widely in quality and relevance. Unlike human writers who can apply critical thinking and intuition, AI relies on algorithms that may not always align with your specific needs. This unpredictability can lead to content that misses the mark and fails to engage your audience effectively. Relying on AI tools can introduce variability that undermines your marketing strategy.AI Tools Lack Emotional Intelligence
AI tools do not have, and will never have, the emotional intelligence that human writers bring to the table. Understanding emotions and how they influence consumer behavior is essential for creating content that resonates with your audience. Human writers often tap into their own personal experiences and empathy to craft messages that evoke feelings, drive engagement and inspire action. AI-generated content, on the other hand, misses the mark when it comes to connecting on an emotional level.Overreliance On Technology Can Lead to Stagnation
AI tools can significantly hinder creativity and innovation in content marketing. If your business depends too heavily on AI for content generation, you’ll risk stagnating your creative processes. Original ideas come from human experiences and insights that AI simply cannot replicate. A human touch is essential for effectively navigating the changing digital landscape, ensuring that content remains relevant and engaging. The importance of human creativity in content writing is crucial for developing a successful content strategy that resonates with your audience and drives meaningful engagement.Challenges in Editing and Fact-Checking
You’re better off getting Hunter & Scribe’s human copywriters to write your content for you. AI tools like ChatGPT can generate content quickly, but that doesn’t mean it’s going to be good content. AI tools produce text that requires significant editing and fact-checking to meet the standards your business needs. AI tools lack the ability to verify facts or ensure contextual accuracy, which means you still need a human copywriter to dedicate time and resources to thoroughly review AI content.
For example, an AI tool will often present outdated or incorrect information – with complete confidence – which can cause serious problems in industries like finance or accounting that demand accurate information. AI-generated content also often includes awkward phrasing or repetitive language that diminishes its readability and professionalism. Fixing these issues requires human intervention, which almost always takes as much time as writing the content from scratch.
How Hunter & Scribe Can Help
At Hunter & Scribe, we understand the complexities of effective content marketing for finance and property professionals, such as mortgage brokers, accountants, financial advisers, buyer’s agents and real estate agents. Our team of experienced website content writers specialise in creating tailored content strategies that resonate with your audience while maintaining your brand’s unique voice. Whether you need engaging blog posts or informative articles, our expertise ensures that your content stands out in a crowded marketplace.
To ensure your content strategy is effective, consider partnering with a professional content writing company like Hunter & Scribe. We provide tailored solutions that enhance your content marketing efforts while preserving your brand’s integrity.
