Small business marketing on a tight budget: is it possible?

Have you recently started a small business? Are you trying to figure out how to tell Australia all about it, but you’ve got a limited marketing budget? Don’t despair. Effective small business marketing CAN be done on a tight budget. Digital platforms have opened up many opportunities for effective marketing to targeted audiences. You can [...]

By |2022-06-06T19:24:57+10:00September 25th, 2022|Marketing|0 Comments

5 ways to use customer reviews in your marketing

People trust reviews and your business needs social proof. In the context of small business marketing, this means there is proof that someone has purchased what you are providing and has found value in it. Social proof inspires trust and can give you that X-Factor over your competition. It is free marketing, and it is [...]

By |2021-11-15T21:29:56+11:00May 28th, 2022|Marketing|0 Comments

10 reasons why small businesses should check out their competition

Believe it or not, competition is good for your small business. You need to know your differences and your niche, and you won’t know this if you haven’t checked out your competition.  Knowing your competition helps you to maintain a good level of competitiveness which produces progress and growth in your business.  If you find [...]

By |2021-11-15T20:45:32+11:00May 12th, 2022|Marketing|0 Comments

How to create a landing page that converts

Unlike your home page, which aims to show people who you are and what you're all about, a landing page has one specific purpose – converting traffic into leads. Find out how to make sure yours does the job.  What is a landing page? There are two key components that go into a landing page: [...]

By |2021-11-15T20:29:13+11:00April 26th, 2022|Content|0 Comments

Inbound vs outbound marketing: pros and cons

Inbound marketing is magnetic – it tries to draw customers to you, and start a conversation. Outbound marketing is interruptive – it goes out to find the customer and sell to them. Which is right for you? Should you be doing both? Let’s find out!   What is inbound marketing? Inbound marketing asks the customer to [...]

By |2021-05-27T19:20:22+10:00April 6th, 2022|Marketing|0 Comments

Content marketing 101: Features tell, benefits sell

When you’ve designed a product or service you're proud of, you likely have a long list of all the specs that make it really special and unique. But here’s a little secret - when it comes to marketing that product or service, your customers don’t really care about all those nifty features. They care about [...]

By |2021-02-03T04:26:11+11:00January 8th, 2022|Marketing|0 Comments

What is a brand voice and why should I care?

When we think of branding, we think of what we can see — logo, design, colours and fonts. A brand’s voice isn’t seen but heard and read. It’s how you express your brand’s personality. Small businesses often overlook this essential part of their brand’s identity.  Here’s why you should care about your brand voice. What [...]

By |2021-02-03T03:59:06+11:00December 27th, 2021|Marketing|0 Comments

Why social proof is your small business’ secret weapon

Social proof is one of the best ways of using marketing psychology to boost conversions and engagement for your business, and it’s easier to do than you might think. Social proof describes the tendency of people to follow the actions of others or trust in the opinion of strangers. The idea is that people will [...]

By |2021-01-29T05:48:29+11:00November 29th, 2021|Marketing|0 Comments

How to use buyer personas to create amazing content

Buyer personas are the cornerstone of any successful marketing campaign, so it’s important to have them and ensure that they are accurate.   What is a Buyer Persona? A buyer persona is a biographical depiction of your ideal customer that you formulate using real-time data. Information that you use to generate your buyer persona includes similarities, [...]

By |2021-01-29T05:37:57+11:00November 21st, 2021|Content|0 Comments

How to craft a killer elevator pitch

Did you know that the average consumer attention span dropped from 12 seconds in 2000, to around 8 seconds by 2015? And in an increasingly crowded online world, it’s never been as important to be able to get the biggest selling points of your product or brand across in a short space of time.  This [...]

By |2020-12-21T23:43:40+11:00October 24th, 2021|Marketing|0 Comments
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