How to repurpose your content across multiple platforms
To repurpose your content across multiple platforms, start by identifying your best-performing or most valuable content. Then, adapt it to suit the unique style and audience of each platform.
Repurposing your content across multiple platforms is a powerful strategy that maximises the value of your existing material. As you adapt one piece of content to fit different channels, you can extend its lifespan, reach new audiences and reinforce your brand message without the need for constant new creation.
Whether you’re an accountant, mortgage broker, real estate agent or financial adviser, repurposing content helps you connect with diverse audience segments in the formats they prefer.
Why Repurposing Content Works
Repurposing content is about working smarter, not harder. Creating fresh content takes a lot of time and effort. Repurposing content ensures your content works harder for you. Repurposing content should be a cornerstone of your content strategy. You can extend the life of your content, ensuring it reaches a broader audience. Different clients prefer different formats – some love reading blogs; others prefer quick videos or infographics.
When you repackage your content, you can cater to these preferences and reinforce your message across multiple channels. You can turn a single blog post into a series of social media updates, an infographic, a video tutorial or even a podcast episode. This multi-format approach ensures that no potential audience segment is left untapped, whether they prefer reading, watching or listening.
Start With Evergreen Topics
Evergreen content remains relevant over time, giving ongoing value to your audience without needing frequent updates. For professionals like accountants, real estate agents, and financial advisers, evergreen topics are ideal for repurposing because they continue to attract and engage clients all year round.
For example, for accountants, topics like “Top Tax Deductions for Small Businesses” are evergreen. For real estate agents, guides on “How to Prepare Your Home for Sale” or “Should I Buy or Rent in Sydney” are timeless and always in demand. These topics allow you to show your expertise and provide valuable insights that remain relevant regardless of current trends.
When you start with evergreen topics, you maximise the return on your initial investment. This content can be repurposed into various formats. For example, a guide on “5 Mistakes First Time Home Buyers Make” could evolve into:
- Infographic: Highlighting the mistakes visually for quick reference on platforms like Instagram or Pinterest.
- Downloadable checklist: Providing buyers with a practical tool to avoid common pitfalls.
- Webinar: Offering a deeper dive into each mistake, complete with case studies and expert advice.
Tailor Content to Each Platform
Different platforms require different approaches. What works on LinkedIn may not produce the same results on Instagram. Adapting your tone and format ensures your message connects with the right audience. For example, LinkedIn is ideal for professional insights, case studies, industry news and thought leadership pieces, while Instagram suits behind-the-scenes content, product showcases and lifestyle-related posts.Break Down Long Content
Long-form content, like webinars, ebooks and detailed guides, can be transformed into smaller, more digestible pieces to keep your audience engaged and extend the life of your material. This approach allows you to maximise the value of your content while catering to different audience preferences.
For example, a webinar could be repurposed into: a blog summarising the key discussion points; a series of social media posts highlighting actionable tips; or Instagram graphics featuring memorable quotes from the session. Through breaking down long content, you create multiple touchpoints for engagement across various platforms.
Convert Content into Email Newsletters
Email newsletters are a highly effective way to repurpose content while keeping clients informed and engaged. Sharing sections of your existing blogs, case studies or other content can help drive traffic back to your website and nurture relationships with your audience. This approach ensures that your content reaches clients who may prefer email communication.
For example, if you’ve written a blog on “Top Tax Deductions”, you could include one key deduction in your newsletter, paired with a call-to-action encouraging readers to explore the full blog on your website. This method keeps the email concise and engaging without overwhelming recipients with too much information. Newsletters also allow you to showcase a variety of content in one place. You might include a section from a blog, a link to a recent webinar or even a quick tip from your social media posts.
For professionals like accountants, mortgage brokers or real estate agents, email marketing is a powerful way to stay top-of-mind with clients while consistently delivering value. Hunter & Scribe can help you craft engaging email newsletters that effectively repurpose your content and drive results.
Transform Long-Form Content into Visuals
Visuals are a powerful tool for capturing attention and simplifying complex ideas. By transforming long-form content into engaging visuals like infographics, charts or short videos, you can make information more accessible and appealing. This approach is particularly effective in industries where complex concepts need to be communicated clearly, such as finance and real estate.
For example, a detailed blog post about “Understanding Credit Scores” could be repurposed into an infographic that visually explains how scores are calculated. This format would work well on Instagram, where visual content thrives. Similarly, a video summarising key points from an article could be shared on Instagram or TikTok, capitalising on the popularity of short-form video content.
How Hunter & Scribe Can Help
Repurposing content effectively requires creativity and strategy – two things we excel at here at Hunter & Scribe. As experienced financial writers in Australia, we specialise in content writing for financial services professionals. Let us handle your content marketing so you can focus on growing your businesses.
Looking to elevate your content marketing and connect with your audience? Contact Hunter & Scribe today for expert help in creating and repurposing engaging content that resonates with your clients.
