Five email marketing failures and how to fix them

July 2, 2022

Five email marketing failures and how to fix them

Good email marketing generates business. Bad email marketing generates unsubscribe requests

So what are the most common email marketing fails, and how do you fix them?

1. Forgetting to personalise

Are you trying to appeal to your entire client base with one email? You probably won’t succeed because nobody wants to receive content that’s not relevant to them.Read More

(The 5-year period is used for illustration purposes only.)

2. Sending too many emails

Even though yournewsletters aren’t spam, clients may consider them to be unsolicited if they arrive too often. So resist the temptation to send them a daily reminder of your business. Read More

3. Failing to include a call-to-action (CTA)

Every marketing message needs to include a call-to-action. A CTA tells the audience what they should do next, whether that’s contacting you or booking an appointment. A CTA can prompt potential clients to take action straight away as long as you make it easy for them. For example, telling you to email nick@hunterandscribe.com if you want someone to write your newsletters for you is making it easy. Telling you to find our contact details on ourwebsite is making it unnecessarily hard.

4. Including too many CTAs

Don’t go overboard and include too many CTAs in your email, as that may overwhelm and annoy the reader. As a general rule, use one CTA for one marketing message.