Four communication mistakes and how to fix them
Business owners may be excellent at their jobs, but that doesn’t guarantee their business will thrive.
To run a successful business, you need to be an effective communicator.
That means avoiding these four common communication mistakes.
1. A weak brand voice
2. Slow response times
3. Lack of follow-up communication
If your marketing plan doesn’t include follow-up communication, you’re costing yourself sales. Follow-up communication can include auto-replies, checking in with your clients or sharing relevant industry news. This allows you to maintain contact with clients that could lead to more sales in the future.
For example, you can pre-write follow-up emails and automate sending them based on trigger events, like a client filling in a form on your website or signing up for your newsletter. These emails let your potential clients know you’re there, have received their communication and will give you a little more time to write a personal response when necessary.
Another great way to keep in touch is to send out weekly or monthly newsletters with industry news, special offers and helpful advice. Many business owners don’t have the time to write these newsletters, but they can outsource it to Hunter & Scribe.
