Use the power of ebooks to grow your business
If you’re looking for an effective way to share your knowledge, showcase your expertise and promote your business, an ebook might be the answer.
An ebook can give you instant credibility and allow you to position yourself as an expert in your industry. An ebook is also a great way to reach new potential clients and raise business awareness while providing them with something of value.
If you’re considering an ebook, call on Sydney copywriting agency Hunter & Scribe for quality ebook writing services.
Here is a guide on ebooks and ebook writing services in Australia.
How to write a great ebook
Topics to write about
The topic for your ebook should relate to your business or expertise.
Write for your target audience
Given that an ebook is a form of content marketing, one of the goals of writing an ebook is to get people to read it. So think about who your target audience is and tailor the content to suit them. This means including information they would be interested in or answering common questions about the topic.
Use content you already have
If your business has a blog, whitepaper or articles, you could use this engaging content to start your ebook. You may need to rewrite some of your content to suit the ebook, but the majority of the research would already be available. You can also use this content to plan the structure of your ebook and determine what other information you still need.
Have a great title
The title of your ebook needs to explain what it’s about so clients will know exactly what they are getting. A concise, clear and interesting title means the ebook is more likely to get read. For example, real estate agents can write an ebook entitled “The Five Things You Must Do to Sell Your Home For Top Dollar”.
Have a great title
Use subheadings and bullet points to break up large chunks of text. Have a contents page with headings for each new article and include images to make it interesting.Proofread
Once you’ve written your ebook, review it so there are no spelling or grammatical mistakes. It’s also a great idea to have someone proofread the ebook to pick up any mistakes you may have missed.Make it accessible
Once the ebook is finished, think about how you will make it available. You could put it on your website or blog and ask people to download it, email it out to clients or offer it as a product from your business.Promote it
Once your ebook is accessible to clients you can promote it on your social media profiles, newsletter, business cards, email signature, website or blog.What topics to cover in an ebook
- Identify your audience: Think about who you want to target with your ebook. Understanding your audience will help you choose a topic that resonates with them.
- Research the market: Look at what is currently popular in your niche. Conducting market research can help you identify topics that are in demand.
- Consider your expertise: Write about something that you are knowledgeable and passionate about. This will make it easier to write.
- Solve a problem: Identify a problem or challenge that your audience is facing and write an ebook that provides solutions or strategies for overcoming it. For example, mortgage brokers could write an ebook on how to pay off a mortgage 10 years ahead of schedule.
- Make it timely: Consider topics that are currently trending or that are relevant to current events. It should also be something that you can write about in a unique and engaging way.
How Hunter & Scribe can help
If you don’t have the capacity to write an ebook and focus on your business at the same time, you could benefit from using ebook writing services like Hunter & Scribe. We specialise in copywriting for property and finance professionals. That includes: ebooks, blogs, website text, social media posts, case studies and more.Our ebook writing services can:
Create long-form content that’s good for SEO
Search engines love long-form pieces and ebooks are perfectly positioned for this. As a long-form piece of content, digital books hit all the right keywords surrounding your business and the services you offer. They’re also used by others for research, often resulting in references by people who are discussing the same topic online.
Provide potential clients with deeper insight into your work
You know what you do and you know how it makes a difference in the lives of your clients. However, getting this message across to your target audience without it sounding like a sales pitch can be difficult.
Professional ebook writers create engaging content for you, providing the same insight into what you do without making it a hard sell to everyone reading it. With an ebook, you have space to showcase what you do by highlighting the benefits your services bring to your clients.
Provide content that can be used across platforms
The content your ebook writing company creates doesn’t have to be exclusively used in an ebook. These ebooks often have research and statistics that can be repurposed to suit multiple platforms.
For example, the content can be used as short snippets on social media, on your website and as shorter blogs or articles.
Generate leads and build databases
Most businesses require a download for access to an ebook. When you get taken to a page, it requires you to input your email address as a way of downloading the ebook. This does two things:- Builds a database of email addresses that can be used for newsletter marketing if a person opts-in for it and it gives you a new group of people to reach with news about your services
- Gives you leads for potential clients, so you can use these names and email addresses to follow-up if they need your services
