Top 10 lead generation ideas for mortgage brokers
Generating leads can be challenging for mortgage brokers due to intense competition.
However, these 10 ideas can help you generate leads.
1. Optimise your website for lead generation
Enhance your website’s lead-generating potential by incorporating dedicated landing pages.
These pages should feature a compelling headline, an easily accessible contact form and persuasive calls-to-action (CTA).
Landing pages serve as the foundation of your lead generation strategy, attracting traffic from pay-per-click (PPC), social, search engine optimisation (SEO) and referrals. (Scroll down for more information on PPC and SEO writing.)
Create distinct landing pages for each service you offer, such as first home buyers or business loans. Also prioritise mobile-friendliness and user-friendly navigation to ensure a positive experience for visitors.
2. Boost your website’s visibility with organic SEO
SEO is an essential tool for driving organic traffic to your website. SEO helps ensure that your website is visible in search engine results pages, making it easier for potential clients to find you.
Through SEO, you can target specific keywords and phrases relevant to your business, positioning your site among the top results when users search for those terms.
People who discover your website through organic search results are more likely to convert, having already shown interest in your offerings by searching for related keywords.
In addition to driving traffic, SEO builds trust by establishing your credibility as a reliable source of information.
Investing time and resources into SEO can be a major advantage, because if you’re on the first page of Google and your competitors aren’t, you have the edge. Conversely, if they appear on page one and you don’t, they’ll have a big advantage over you.
Contact Hunter & Scribe for SEO web content creation.
3. Use content marketing
Content marketing is a powerful way to promote your services. It’s a great way to generate leads by creating free content online that is valuable to your potential clients and can be consumed at their convenience.
You can also market in a number of forms like written articles or blogs, podcasts or video. When done properly, it not only helps generate leads but also improves your visibility through SEO.
To connect with potential clients, answer industry-related questions in a clear and engaging manner. Remember to offer valuable insights before asking readers to take action.
4. Use social media marketing
Social media marketing is an effective way to connect with potential clients. There are three main approaches:
- Organic: Publish educational content on platforms like LinkedIn and Facebook. This could be tips related to the borrowing and buying process, or news about the mortgage market, the property market and the wider economy.
- Paid: Invest in paid ads on platforms like TikTok and Facebook to drive traffic to your website.
- Influencer marketing: Collaborate with influencers who can promote your services.
5. Enhance your communication with email marketing and electronic direct mail (EDMs)
Offer engaging content, such as tips on preparing for a mortgage application, guidance on auction purchases and insights into growth suburbs to watch over the next 12 months.
Consider implementing an email sequence for settled customers or those who didn’t proceed with you, as a way to build trust and strengthen your business.
6. Boost your website traffic with paid channels
A cost-effective strategy to grow your business involves using paid traffic sources. The primary avenues for paid traffic are Google and social platforms.
Use online search engines like Google to target your audience based on search intent, using keywords relevant to your business like “[Suburb] mortgage broker” or “how to get a home loan”.
Similarly, tap into social platforms like LinkedIn and Facebook to reach users by their interests, such as home buying.
The aim in both cases is to engage your target audience with relevant ads, prompting sign-ups and enquiries.
Consider the following key aspects when using PPC:
- Targeting: Enhance the quality of your paid traffic by refining your targeting. Tailor your ads to your audience’s preferences, avoiding generic content that may not resonate with them.
- Testing: Employ A/B split testing to compare your adverts and targeting strategies to see which delivers greater clicks and conversions. Test different ads to gain insights into what works best with your audience, helping you refine your approach over time.
- Retargeting: Implement retargeting ads to re-engage visitors who previously explored your website, but didn’t take any action. For example, entice them with an ad for a free guide, aiming to convert their initial interest into meaningful interaction.
7. Create a Google Business Profile
Boost your local online presence with a Google Business Profile, formerly called Google My Business.
Start by registering your business on Google. Fill in your contact information, operating hours and services, and add photos.
Once that’s done, Google Maps will automatically list your business. This helps improve your visibility when people search for services in your area.
Encourage satisfied clients to leave reviews on your Google Business Profile page to enhance your online reputation and increase your chances of appearing higher in search results.
8. Turn your website into a conversion funnel
Transform your website into a lead-generating machine by optimizing it as a conversion funnel.
With conversion funnel websites, each section of the website represents part of the consumer journey. If you do everything right, clients that visit convert into leads and sales.
By incorporating a conversion funnel, your website acts as a dynamic marketing engine, automatically increasing lead generation, converting prospects into clients and fostering loyalty with existing customers. The key lies in creating engaging content – such as blogs, videos, and case studies – to attract and convert potential customers.
Consider using webinars and free email courses to introduce visitors to your offerings. For well-written case studies and blogs, turn to Hunter & Scribe for assistance.
9. Explore online directories and roundup websites
Save yourself some effort by using online directories and roundup websites. Home buyers often turn to these platforms to discover mortgage options in their area.
Connect with these websites and request to be listed, providing you with a consistent flow of leads without the need for extensive effort.
10. Seek referrals and expand your network
Asking for referrals is a powerful way to get warm leads that are more likely to convert. Reach out to past clients directly and request referrals to their friends, family and colleagues.
Consider implementing a referral program to encourage people to refer you. You might offer incentives like a gift card or a commission for every successful referral that leads to a closed loan.
Engage with your local business community by attending networking events and connecting with potential clients and referral partners.
Joining online communities, participating in discussions and using social media platforms like LinkedIn groups can also help you build relationships and grow your network.
Conclusion
Mastering these 10 lead generation strategies can significantly boost your success as a mortgage broker. From optimising your website and using paid channels to embracing social media and email marketing, each tactic plays a crucial role in expanding your client base.
The key is not just generating leads, but building lasting relationships.
Hunter & Scribe is a Sydney-based copywriting agency that works with property and finance businesses throughout Australia. Call on us to assist with your content writing and social media copy needs.
