Three reasons why property and finance businesses should use scripted emails
As a property or finance business, you likely use email to communicate with clients, leads, and partners regularly. But have you ever considered using scripted emails as part of your marketing strategy?
Scripted emails are pre-written templates that you can customise and use repeatedly for lead generation, client nurturing and follow-up communications.
Here are three ways scripted emails can improve your communication and help you build trust with clients.
1. Consistency
One of the biggest benefits of using scripted emails is that it helps maintain consistency in your communication.
By having a pre-written template, you can ensure your messaging is clear, concise and on-brand. This consistency helps establish your business as a professional and reliable source of information.
For example, if you are a mortgage broker, you could create a series of scripted emails that follow up with clients at specific points during the home loan application process. These emails could include information on what to expect next, answers to common questions, and reminders about any necessary paperwork.
By using the same language and format in each email, you can help to ensure that clients feel informed and supported throughout the process.
2. Efficiency
Scripted emails also save you time as you don’t need to write a new email each time you communicate with a client or lead.
Instead, you can simply customise the template with specific details and send it out. This can also help make sure you don’t leave out any important details or key information.
For example, a financial planner could create a scripted email template that outlines their services, fees and how to get started with their services. This email could be sent to all new inquiries, allowing the adviser to focus on other aspects of the business.
While scripted emails can be an excellent tool for saving time and ensuring consistency, crafting effective emails that connect with clients is an art form. Fortunately, Hunter & Scribe can write high-quality template emails for you, so all you have to do is copy/paste.3. Personalisation
While scripted emails may seem impersonal, they can be tailored with details such as client names, appointment times and specific details about their situation.
For example, a buyer’s agent could create a scripted email that follows up with clients after a property viewing. This email could include specific details about the property, as well as recommendations based on the client’s specific needs and preferences. By taking the time to customise scripted emails, you show clients you value their business and are committed to providing tailored support and advice.
You can use ‘merge tags’ to personalise scripted emails. These are bits of code that allow you to insert specific information such as the recipient’s name from your mailing list into your email message.
