Social media tips for construction companies in Australia
If you run a construction business, you’re probably aware of the crucial role social media plays in today’s digital landscape.
These platforms are vital for marketing, allowing businesses to connect with broader audiences and interact with potential customers.
Social media channels like LinkedIn, Facebook, Instagram and X (formerly known as Twitter) can provide a solid foundation for your marketing plan and they are free promotional outlets.
Before sharing some handy social media tips for construction companies on these platforms, let’s first delve into the importance of social media in the construction industry.
The importance of social media in the construction industry
Brand awareness
Publishing content on social media helps you showcase your work, create visibility and become recognised by potential clients.
Project promotion
Publishing photos of completed projects on platforms like LinkedIn, Facebook, Instagram and X attracts potential clients. Using YouTube for construction videos with project updates promotes your work and demonstrates your capabilities.
Industry networking
Social media makes it easy to connect with local and national construction professionals. It’s a creative space for exchanging ideas, sharing tips and collaborating.Read More
Social media tips for construction companies
Plan with purpose
Develop a social media plan just as you would create a blueprint for building a house. All your content should support your specific business goals.
Your plan should begin with goals. Set specific, measurable, attainable, relevant and timely goals. Create a social media calendar and use the tools within each social network to schedule posts ahead of time.
Start with Instagram
If you’re new to social media, begin with Instagram for easy management and minimal profile requirements. The picture-based platform allows you to showcase your completed projects.
With over 1 billion users, it offers a broad audience reach. No matter which platform you choose, avoid overcommitting – i.e. only take on one or two networks at once and only grow once you’ve mastered them.
Consistency is key
Social media marketing for construction is a powerful tool because it allows you to interact directly with potential clients and develop brand trust.
When you’re consistent, your audience will enjoy the familiarity. They’ll know what they’re going to get and will keep coming back. It’s also important to respond to comments to help grow your following.
Optimise online construction marketing by publishing regularly to engage with current followers and gain new ones.
Begin with conversation starters
Once you have a plan and your chosen platform, deciding what to post comes next. Read More
Conclusion
Using social media marketing allows construction companies to boost their businesses, engage with potential clients and position themselves as trusted experts.
By applying these tactics, construction firms can build a robust online presence, connect with their target audience and drive business growth.
Many construction companies outsource their social media.Hunter & Scribe can help you create client-attracting social media profiles for your construction business. We can also help you produce engaging social media content to further strengthen your profile. Contact Hunter & Scribe or email nick@hunterandscribe.com.
