Seven essential digital marketing tactics for conveyancers
Need to supercharge your online presence in the local property market? You have more tools than ever before.
Many property conveyancers source their business locally, but some have a city-wide or even nationwide footprint. Regardless, an up-to-date website is just one of many online tools that can help boost your local profile.
Here are seven smart ways to get your conveyancing business noticed.
1. Create A Plan
A good digital and content marketing plan outlines how you’ll reach your target audience and set yourself apart from your competition. There are many digital marketing tactics and channels you can use such as search engine optimisation (SEO), social media marketing, email marketing and pay-per-click (PPC) advertising. Choose those that will not only appeal to your ideal customer, but will also suit your business. Content marketing means publishing engaging content such as social media posts, email newsletters and blogs as a way to market your business. It is a clever strategy for conveyancers for two reasons:- Property buyers and sellers go online daily to find answers to their questions. If they discover this helpful information via your blogs or social media posts, they’ll be far more likely to engage your services than if they find this information elsewhere.
- The more expert information you share, the more knowledgeable and trustworthy you’ll seem.
2. Have an engaging, optimised website
Whether prospective clients find you online or from a referral, your website will often be the first place they go. Design your website’s content around the questions and problems your firm solves for clients.
Don’t talk about yourself too much, but include a brief bio stating your qualifications and experience, including any awards you’ve won.
Ensure your website is optimised for mobile to make it easier for your clients to find you on the go and add links to your LinkedIn, Facebook and X (formerly Twitter) pages.
Help your conveyancing business by choosing website content writers Hunter & Scribe for all your quality web content creation needs.
3. Use search engine optimisation (SEO)
Many people use Google to find conveyancers. Ideally, you want your business to appear on page one of the search engine results. Regularly updating your website with relevant and engaging content is a good way to achieve this.
Think about why people use conveyancers and publish interesting blogs about the benefits of hiring a conveyancer, key legal terms in conveyancing or tips for first home buyers.
Include appropriate keywords in your website. Also, include specific local search terms, such as “conveyancer brunswick”, as this will help attract local web traffic and clients.
4. Get active on social media
Social media, such as LinkedIn, Facebook or X, is a great way to build relationships with potential clients.Publish blogs you’ve written across all your social media and share links to news that you think your followers will find interesting.
Also publish professionally produced videos on YouTube, where you discuss, for example, case studies demonstrating how your conveyancing services have helped people successfully navigate property transactions. You could also address frequently asked questions about conveyancing such as costs involved, timelines and legal requirements.
You don’t have to do it all yourself – Sydney-based social media content agency Hunter & Scribe can help.
5. Use email marketing and e-newsletters
Email marketing is an efficient way to ensure that conveyancers can reach out to their clients, grow their customer base and build their reputation.
One of the advantages about email marketing is how targeted it can be. By segmenting your email list and adjusting your messages accordingly, you can improve response rates and build meaningful relationships with your clients.
A big growth in your business can come from past clients who know and trust you. An effective way to keep in touch with them is through a monthly e-newsletter that contains news and advice to help demystify the conveyancing process.
Address topics such as property deposits, contracts, self-managed super funds, tenants and insurance. You can then re-use the content in your blog and on social media.
6. Consider Google Business Profile
Creating a listing on Google Business Profile will help promote your business. The free platform contains contact details, street address, opening hours and photos of your choosing, and helps you control how you appear on Google Search and Google Maps.
7. Consider pay-per-click (PPC) advertising
Pay-per-click refers to the advertisements you see when you’re searching the web. The ads are priced using a bid-based system – advertisers bid on keywords and the winners appear in the ad space on the search results page.
Each time your ad is clicked, you pay the search engine a small fee. Try search terms based on keywords you used on your website such as “property conveyancing costs” instead of generic terms such as “conveyancing quotation”, which can be quite expensive.
Benefits of implementing a digital marketing strategy
The benefits of having a digital marketing strategy include:- Clarifying your goals
- Targeting your ideal customer
- Attracting more website traffic
- Strengthening client relationships
- Maximising your return on investment
