Social Media

How to use social media to generate leads.

Social Media

You know how you use social media in your personal life? Well, so do your clients.

One of the most important rules of marketing is to hang out wherever your customers hang out – and one of the places they hang out is social media communities.

Which social media communities? Well, that differs from business to business. If your customers are business professionals, they’re probably hanging out on LinkedIn. If they’re less ‘corporate’, they’re probably hanging out on Facebook. If they’re young, they’re probably hanging out on TikTok.

Whatever social media platforms your clients are using, make sure you hang out on the same platforms. Don’t let your rivals have the field to themselves!

Being active means regularly publishing content.

The best sort of content is educational and helpful, because that makes you look like a trusted authority figure.

For example:

  • A mortgage broker might publish the latest property and finance news
  • An asset finance broker might give updates about the economy
  • A buyer’s agent might compare different property investing strategies
  • An accountant might discuss the ins and outs of SMSFs
  • A credit repair agency might offer personal finance tips

Being active on social media also means responding to comments and questions on your posts, as well as liking, sharing and commenting on other people’s posts. That’s a great way to build relationships with potential clients (and referral partners), before you’ve even met them.

The more active you are on social media, the more attention you’ll attract and the more authoritative you’ll seem.

That said, social media isn’t a magical lead-generation machine.

Yes, there are lots of Australian property and finance businesses that attract clients from their social media activity. But only because they’ve made a consistent, long-term effort.

Social media marketing can be a very effective long-term marketing strategy, but it rarely works in the short-term.

Stop stressing about your writing problem.

Dump it on an expert and publish quality social media posts today.

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