Content for Australian property and finance businesses
If your business is like most in the property and finance industries, you’re sitting on a goldmine – your database of email addresses.
Sending emails (also known as EDMs, or electronic direct mail) to your database can help you generate more business.
But you can’t send just any old emails. Emails that basically say “We’re desperate! Give us money!” won’t work.
So how do you make sales from email marketing? By following a three-step formula…
First, you need to use enticing subject lines, so clients open your emails. This is the most important of the three steps, because if you write the world’s greatest emails but no one reads them, they won’t generate sales.
Second, you need to make your text clear, concise and interesting, so clients read to the end. Don’t assume that just because someone opens your email, they’ll diligently read every word. If they find your email hard work, they’ll stop reading and delete it.
Third, you need to include a call-to-action, so clients know what to do next. Make sure your call-to-action is enticing, clear and simple, so clients want to take action and know how to do so.
You might be wondering what to write about in your EDMs. Here are some ideas:
Whatever topic you write about, just make sure you offer value to your clients. That way, they’ll be happy to keep receiving your emails.
Dump it on an expert and send interesting emails / EDMs to your database today.