Quick guide to social media marketing
“What should my business publish on social media? And how often should I publish content?”
These seem like simple questions, but the answers aren’t so straightforward.
For the first question, here are 10 topics your business could cover on social media:
1. News about your industry
2. Offer opinions
3. Give advice
4. Celebrate your clients
If you’re aware of any awards your clients or referral partners have won, you could publish an article on their success.
For example, if you’re a mortgage broker or lender, you could follow the real estate awards and congratulate the winners.
5. Share testimonials
You could ask your clients to write testimonials for you. If they do, publish them on social media. For example:
“The Hunter & Scribe team are very knowledgeable in their field, they are professional and their writing has made a significant difference to our business.” – Peter Benson, Credit Connect Group
6. Ask for feedback
Ask your followers questions about your business or industry.
For example, a credit repair agency could ask: “What’s the most confusing thing about your credit score?” Not only will this encourage your clients to interact with you, it may give you ideas on what to write about for your next batch of social media posts or blogs.
7. Run contests or special offers
8. Use fill-in-the-blank questions
To get people’s opinions, you could also let them fill in the blanks instead of asking questions.
For example, if you’re an accountant you could write: Fill in only one word per line: “I ___ paying my taxes because ___ ___ ___ ___ ___ ___.” This could give clients a fun way to interact with you and should give you material for forthcoming blogs or social media posts.
9. Publish behind-the-scenes photos
To add a human touch, you could publish photos of your office, your staff or their pets.
You could also use social media to publicly acknowledge your staff. Also consider publishing articles on awards they’ve won, or feel-good news like if they’ve had a baby or adopted a pet.
10. Share inspirational quotes
How often should you publish on social media?
Outsource writing your social media posts to Hunter & Scribe. Contact us for more information.
