
Five common ebook writing mistakes and how to avoid them
Writing an ebook sounds straightforward – until you sit down to write it.
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Customers are secretly visiting your website to research and compare you with your rivals. Blogs are a great way to instantly prove your expertise.
Your potential clients are on social media, so you should be too. The more content you publish, the more of a trusted expert you’ll become.
Your rivals are sending email newsletters to your customers. So you should too. Regular newsletters are a great way to stay front-of-mind.
If you want to generate new business from old clients, you need to send them regular emails. That way, you’ll always be front-of-mind.
Media coverage can turbocharge your credibility. So how do you get it? Step one is to send a well-written media release to targeted publications.

Ebook Writing Services
You can use ebooks as lead magnets, or email them to potential clients at the first point of contact, to prove your expertise and overcome objections.

Case Studies Writing Services
You need to prove to potential clients you’ve solved problems just like theirs for people just like them. How? With clever case studies.

Award Submission Writing Services
Being nominated for an award is a huge thrill. To get shortlisted, you’ll need to provide a persuasive, well-written submission.

Book Writing Services
You want to publish a book … but you don’t have the time or skill to write it. Don’t worry. You can get an expert writer to ghost-write your book for you.

Editing Service
You’ve written an important document … but you know it can be improved. Get a professional writer to edit the document, so it becomes more enticing.

Template Letter Writing Services
You know those 10 or 20 emails you keep sending? Get a professional to write template letters for you and copy/paste when the need arises.

Copywriting Services
You want to publish a book … but you don’t have the time or skill to write it. Don’t worry. You can get an expert writer to ghost-write your book for you.

SEO Writing Services
You’ve written an important document … but you know it can be improved. Get a professional writer to edit the document, so it becomes more enticing.

Product Description Services
You know those 10 or 20 emails you keep sending? Get a professional to write template letters for you and copy/paste when the need arises.
Along with Peter Graham, I co-authored a book, called 'Little Book of Retirement Concepts', which helps people navigate the essential aspects of retirement planning. We were looking to get media... read more coverage to promote the book and happened to ...
Clever Finance is a mortgage broking business that has built a strong reputation with property investors. To make sure we stay front of mind with investor clients, we publish regular... read more blog content. Hunter & Scribe help us with this task – we select the topics and they write the articles, which are always done to a high standard.
I serve a really sophisticated, educated client base, which means they naturally expect top-quality work. That's why it's important my content marketing is of the same standard. I'm pleased to... read more say I get that from Hunter & Scribe. They're ...
Hunter & Scribe have been providing website blog and LinkedIn content for our business. We explained our target market and point of difference at the start of the engagement, which... read more is how they're able to create content that is relevant to ...
Hunter & Scribe provided us with two very important jobs, which needed to be completed within very tight deadlines. It was obvious from the questions they asked me at the... read more start of the project that they have deep expertise about the mortgage broking industry. From there, they managed the project very efficiently – clearly, that’s one of their strengths. Also, their writing was clear, concise and persuasive. One other point worth mentioning is that Hunter & Scribe made clear that they would be happy to act on any changes I requested, which reassured me at the start that I’d get the kind of quality I was looking for.
Saevil Row created a brand identity that generated incredible feedback from our client and their customers, so we wanted to enter this brand identity in the Australian Good Design Awards.... read more However, we were too busy to write the award submission, and recognised that award writing probably wasn't our forte, so we decided to engage an experienced awards writer to do the job for us. From the moment I spoke to Hunter & Scribe, I could see I was in safe hands – they clearly had a proven process and laid out a schedule that would allow us to enter the award by deadline. I thought we'd need to go through several drafts before getting a submission that was perfect, but they managed to nail it first time. Their writing was really succinct and they did a great job of identifying what made our work so valuable for the client.
Posted on Andi WardaTrustindex verifies that the original source of the review is Google. Over the past 12 months, Hunter & Scribe have been helping my law firm with content. I was referred to them by another lawyer I respect. I appreciate working with them because they’re friendly, professional and reliable. If I ever request changes, they’re very responsive.Posted on Luke CurtisTrustindex verifies that the original source of the review is Google. I have been using Hunter and scribe for almost 4 years. I have always found their content to be useful and informative. For both my own information, and for the use in social media.Posted on Shauna RoseTrustindex verifies that the original source of the review is Google. Nick was great to work with. I need an urgent communication piece drafted to send to my clients and he well and truly met my expectations.Posted on Gunnar HabitzTrustindex verifies that the original source of the review is Google. Knowing Nick Bendel from Hunter & Scribe in person for many years, I admire his capability to write content for exactly defined personas and target audiences. The precision in his work is visible in every detail of his website (see the accuracy in his logo!) with clarity in the reception of his content. Serving mainly industries unknown for fancy words such as mortgage brokers, financial service professionals or accountants, Nick helps them to stand out with consistency and conversion. In addition to being a helpful educator for his network, Nick is famous for his 500 lunches and became the first guest in my own series #42coffees which would be impossible to start without brainstorming with Nick. Professionals in the property and finance businesses throughout Australia looking for the missing piece to win more clients and nurture their pipeline will be surprised what Nick can do for them.Posted on Jack FreestoneTrustindex verifies that the original source of the review is Google. Nick and the team at Hunter and Scribe have been fantastic to work with. They’ve helped secure a range of great media opportunities and reputable publications for both Buyers Collective and myself within the real estate industry. Very professional, well connected and easy to deal with throughout the entire process. Highly recommend to anyone looking to build their brand presence and gain quality media exposure.Posted on luisa perezTrustindex verifies that the original source of the review is Google. I attended Nick Bendel’s presentation on writing business books and found it incredibly valuable. He clearly walked through the entire process, from the strategic benefits of having your own book through to practical, efficient ways to get it written. A very insightful session for anyone considering it.Posted on Annette DavisonTrustindex verifies that the original source of the review is Google. I love reading Nick's marketing tips on LinkedIn. I've learnt a lot about writing and communications from him. Tips are always succinct, useful and highly transferable.Posted on Roy KowarskiTrustindex verifies that the original source of the review is Google. The next time I encounter an entrepreneur who needs help ghostwriting a book, Nick Bendel will be the first person I think of. I attended his recent presentation about how to write business books and liked his approach. I could definitely see how it would be effective.Posted on Vincent WilliamsonTrustindex verifies that the original source of the review is Google. We used Nick to help us with some award submissions. He was clear about the process and great to work with.
Getting really clear on the specific problem you’re trying to solve.
Recommending a solution tailored to your specific goals and audience.
Writing quality content that matches your brief and solves your problem.































Traditional advertising takes a ‘sell, sell, sell!’ approach and tries to seal the deal immediately – like asking someone to marry you on the first date. By contrast, content marketing focuses on educating clients over the long-term as a way of positioning the business as a trusted expert – so when you eventually propose marriage, they’re much more likely to say yes.
Write about topics your clients consider relevant and interesting. That will generally be a mix of industry news and general advice.
The more content marketing you publish, the more visibility and credibility you’ll achieve, and therefore the more leads you generate. So you should try to do as much content marketing as possible.
Click hereᅠto read reviews from other Australian property and finance professionals.

Writing an ebook sounds straightforward – until you sit down to write it.

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