Content Writing
How to choose blog topics that attract your ideal clients
Your blog could be your most effective marketing tool or your biggest waste of time.
We can help you if:
Website Content Writing
Blog Writing Services
Customers are secretly visiting your website to research and compare you with your rivals. Blogs are a great way to instantly prove your expertise.
Social Media Content Writing
Your potential clients are on social media, so you should be too. The more content you publish, the more of a trusted expert you’ll become.
Newsletter Writing Services
Your rivals are sending email newsletters to your customers. So you should too. Regular newsletters are a great way to stay front-of-mind.
Email/EDM Writing
If you want to generate new business from old clients, you need to send them regular emails. That way, you’ll always be front-of-mind.
Media/PR Writing Services
Media coverage can turbocharge your credibility. So how do you get it? Step one is to send a well-written media release to targeted publications.
Ebook Writing Services
You can use ebooks as lead magnets, or email them to potential clients at the first point of contact, to prove your expertise and overcome objections.
Case Studies Writing Services
You need to prove to potential clients you’ve solved problems just like theirs for people just like them. How? With clever case studies.
Award Submission Writing Services
Being nominated for an award is a huge thrill. To get shortlisted, you’ll need to provide a persuasive, well-written submission.
Book Writing Services
You want to publish a book … but you don’t have the time or skill to write it. Don’t worry. You can get an expert writer to ghost-write your book for you.
Editing Service
You’ve written an important document … but you know it can be improved. Get a professional writer to edit the document, so it becomes more enticing.
Template Letter Writing Services
You know those 10 or 20 emails you keep sending? Get a professional to write template letters for you and copy/paste when the need arises.
Copywriting Services
You want to publish a book … but you don’t have the time or skill to write it. Don’t worry. You can get an expert writer to ghost-write your book for you.
SEO Writing Services
You’ve written an important document … but you know it can be improved. Get a professional writer to edit the document, so it becomes more enticing.
Product Description Services
You know those 10 or 20 emails you keep sending? Get a professional to write template letters for you and copy/paste when the need arises.
I've known Nick for about three years and, as a fellow marketing professional, have always been impressed by the breadth of his knowledge in his specific niche, the level of... read more
Tom EtheringtonNick provided professional and quick services for our website. He was easy to communicate with and made necessary updates to the website seamless and promptly. I highly recommend Nick and... read more
Roland AllamUseful content which is prepared and sent long before you need it
Tanaka MWorked with Nick and Hunter & Scribe while building out our new website at NorthStar Negotiation. Nick was very efficient and professional working to a tight deadline and always open... read more
Stephen DNick helped us with our new website, he made the process easy with a zoom meeting to capture our style and needs and then went away and worked his magic!! It... read more
Lucas GarsideFor any mortgage brokers who need social media posts, you can't beat Hunter & Scribe. They write really great content. They've clearly got their finger on the pulse in terms... read more
Ruban SohanaGetting really clear on the specific problem you’re trying to solve.
Recommending a solution tailored to your specific goals and audience.
Writing quality content that matches your brief and solves your problem.
Traditional advertising takes a ‘sell, sell, sell!’ approach and tries to seal the deal immediately – like asking someone to marry you on the first date. By contrast, content marketing focuses on educating clients over the long-term as a way of positioning the business as a trusted expert – so when you eventually propose marriage, they’re much more likely to say yes.
Write about topics your clients consider relevant and interesting. That will generally be a mix of industry news and general advice.
The more content marketing you publish, the more visibility and credibility you’ll achieve, and therefore the more leads you generate. So you should try to do as much content marketing as possible.
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Your blog could be your most effective marketing tool or your biggest waste of time.
Your potential clients are already on LinkedIn – which means you can reach them directly without spending money on ads.
Most mortgage brokers market themselves in the same way. They talk about competitive rates, quick approvals and personalised service.