
How to choose blog topics that attract your ideal clients
Your blog could be your most effective marketing tool or your biggest waste of time.
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Customers are secretly visiting your website to research and compare you with your rivals. Blogs are a great way to instantly prove your expertise.
Your potential clients are on social media, so you should be too. The more content you publish, the more of a trusted expert you’ll become.
Your rivals are sending email newsletters to your customers. So you should too. Regular newsletters are a great way to stay front-of-mind.
If you want to generate new business from old clients, you need to send them regular emails. That way, you’ll always be front-of-mind.
Media coverage can turbocharge your credibility. So how do you get it? Step one is to send a well-written media release to targeted publications.

Ebook Writing Services
You can use ebooks as lead magnets, or email them to potential clients at the first point of contact, to prove your expertise and overcome objections.

Case Studies Writing Services
You need to prove to potential clients you’ve solved problems just like theirs for people just like them. How? With clever case studies.

Award Submission Writing Services
Being nominated for an award is a huge thrill. To get shortlisted, you’ll need to provide a persuasive, well-written submission.

Book Writing Services
You want to publish a book … but you don’t have the time or skill to write it. Don’t worry. You can get an expert writer to ghost-write your book for you.

Editing Service
You’ve written an important document … but you know it can be improved. Get a professional writer to edit the document, so it becomes more enticing.

Template Letter Writing Services
You know those 10 or 20 emails you keep sending? Get a professional to write template letters for you and copy/paste when the need arises.

Copywriting Services
You want to publish a book … but you don’t have the time or skill to write it. Don’t worry. You can get an expert writer to ghost-write your book for you.

SEO Writing Services
You’ve written an important document … but you know it can be improved. Get a professional writer to edit the document, so it becomes more enticing.

Product Description Services
You know those 10 or 20 emails you keep sending? Get a professional to write template letters for you and copy/paste when the need arises.
Nick, Kim and the team from Hunter & Scribe have been a great asset to our company, writing regular blog content that we post on our website, Google My Business,... read more LinkedIn and social. It's content-rich and well-written, specifically designed to suit our target market.
Leveraged Connections provide a high-value service that helps business owners use their LinkedIn profile to generate consistent leads and referrals with our proven system. We wanted to make sure our... read more landing page clearly explained the incredible value we offer, so we asked Hunter & Scribe to review the existing content. Their work was absolutely amazing. They made the copy clearer, more attention-grabbing and more persuasive.
What I love about Nick he is one of the most personable and professional people that I know. His greatest skill is being results focused, working with his... read more clients, always asking what more can I do, how much more value can I add to support you in business. As a futurist his marketing strategies are current in our dynamic economy. You just go WOW that was amazing. Nick is very passionate about his area of specialism and shares his knowledge, skills and expertise through daily compelling content so we all have the competitive edge in our field. Stuck in your business, unclear how to market You, then Nick will in less than 48 hours be there to help to position you in your business Sheena Walker BA Director of Performance
I am so glad I found Hunter & Scribe for our content needs. Actually they were recommended to me by a very renowned person who is my mentor too! Hunter... read more & Scribe attention to detail and content delivery is second to none. It was really important for us to work with someone who understand Realestate Industry and definitely Hunter & Scribe team has in depth knowledge about Realestate & Finance Industry. No wonder its already been 1 year since we started working and we still looking to continue the same. Thanks Hunter & Scribe for all your great work and continuous support!
Nick helped us with our new website, he made the process easy with a zoom meeting to capture our style and needs and then went away and worked his magic!!... read more It shows that he has knowledge of Financial Services in the way that produced the copy for our site. Thank you, Nick from the Berry Financial Services Team!!
I have been working with Nick and the team at Hunter & Scribe for about a year and they have by far exceeded my expectations. In my experience have... read more found them to be extremely knowledgable, at the forefront of the industries they support, responsive and caring. Very much look forward to our continued working relationship.
Posted on Sam KitchenTrustindex verifies that the original source of the review is Google. We were struggling for a long time to give our clients interesting financial news. Either it was too technical or dull. After working with Hunter and Scribe, I am proud to say that our presentations are insightful and fun. We get great feedback from our clients. I highly recommend Hunter and Scribe.Posted on lizbooth relocatingu.com.auTrustindex verifies that the original source of the review is Google. I worked with Hunter & Scribe to sharpen my content strategy and get a clear plan in place for my social media. They really understood my industry, helped me find my voice online, and gave me a framework I could run with. If you're a business owner who knows they should be more visible but aren't sure where to start, these guys make it easy.Posted on Adam D'AngeloTrustindex verifies that the original source of the review is Google. Niche Advisory used Hunter & Scribe to create a capability statement and were pleased with their workPosted on Navin ChandraTrustindex verifies that the original source of the review is Google. I recently worked with Nick from Hunter & Scribe and couldn’t be happier with the experience. Nick’s understanding of the property industry really stood out — he didn’t just write content, he genuinely understood the audience and how to communicate effectively. The quality of the writing was excellent — clear, engaging and tailored exactly to what I needed. On top of that, Nick was easy to deal with, open to feedback, and delivered everything on time. If you’re looking for content that actually adds value to your business, I’d highly recommend Nick and the team at Hunter & Scribe.Posted on Dan CrawfordTrustindex verifies that the original source of the review is Google. I've been working with Nick Bendel at Hunter & Scribe for about two years now, and the quality of content has been consistently excellent. Nick has a great knack for taking complex topics in the property and finance sectors and making them engaging for our audience. He is professional, highly reliable and a vital part of our content strategy. Highly recommended!Posted on Matt DimosTrustindex verifies that the original source of the review is Google. Nick and his team have a great ability to take complex lending topics and turn them into clear, engaging content that actually resonates with clients.Posted on Chris MasonTrustindex verifies that the original source of the review is Google. Mason’s Valuation Office has been using Hunter & Scribe for about a year now. We’ve been really happy with their ability to write strong social media posts, covering both residential and commercial property, and we have been getting good results.Posted on Daniel CarterTrustindex verifies that the original source of the review is Google. Nick is the best! I was struggling to find the time to post. I came across Hunter & Scribe and seeing their experience with the property and finance industry gave them a crack! Thank goodness I did! Nick took the time to understand my business, my target market, topics I wanted to cover and my point of difference. Great communication, happy to take on board my feedback. Amazing. Would recommend. Would give 6 stars if I could.Posted on Ella SheardTrustindex verifies that the original source of the review is Google. Nick is so easy to work with. He executes briefs really well, he responds positively to feedback and he never misses a deadline. His work is always really good, too.Posted on Keystone Building Solutions AustraliaTrustindex verifies that the original source of the review is Google. I'd been wanting to publish a book for a while – I'd written a draft, but was unsure how to turn it into a finished product. Then I happened to bump into Nick Bendel from Hunter & Scribe at an event. I engaged Hunter & Scribe to help me finish the book and was really happy with their work. They conducted a series of in-depth interviews with me, to get all the missing information. Then they wrote really high-quality chapters for me. Finally, they were very happy to make any changes I requested. It was such a good experience that I've just hired Hunter & Scribe to help me with a second book. Thanks Nick.
Getting really clear on the specific problem you’re trying to solve.
Recommending a solution tailored to your specific goals and audience.
Writing quality content that matches your brief and solves your problem.































Traditional advertising takes a ‘sell, sell, sell!’ approach and tries to seal the deal immediately – like asking someone to marry you on the first date. By contrast, content marketing focuses on educating clients over the long-term as a way of positioning the business as a trusted expert – so when you eventually propose marriage, they’re much more likely to say yes.
Write about topics your clients consider relevant and interesting. That will generally be a mix of industry news and general advice.
The more content marketing you publish, the more visibility and credibility you’ll achieve, and therefore the more leads you generate. So you should try to do as much content marketing as possible.
Click hereᅠto read reviews from other Australian property and finance professionals.

Your blog could be your most effective marketing tool or your biggest waste of time.

Your potential clients are already on LinkedIn – which means you can reach them directly without spending money on ads.

Most mortgage brokers market themselves in the same way. They talk about competitive rates, quick approvals and personalised service.
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