
The top six SEO mistakes that real estate agencies make
Search engines are the first stop for people who want to buy, sell or rent a property, so your agency’s position in search results matters.
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Customers are secretly visiting your website to research and compare you with your rivals. Blogs are a great way to instantly prove your expertise.
Your potential clients are on social media, so you should be too. The more content you publish, the more of a trusted expert you’ll become.
Your rivals are sending email newsletters to your customers. So you should too. Regular newsletters are a great way to stay front-of-mind.
If you want to generate new business from old clients, you need to send them regular emails. That way, you’ll always be front-of-mind.
Media coverage can turbocharge your credibility. So how do you get it? Step one is to send a well-written media release to targeted publications.

Ebook Writing Services
You can use ebooks as lead magnets, or email them to potential clients at the first point of contact, to prove your expertise and overcome objections.

Case Studies Writing Services
You need to prove to potential clients you’ve solved problems just like theirs for people just like them. How? With clever case studies.

Award Submission Writing Services
Being nominated for an award is a huge thrill. To get shortlisted, you’ll need to provide a persuasive, well-written submission.

Book Writing Services
You want to publish a book … but you don’t have the time or skill to write it. Don’t worry. You can get an expert writer to ghost-write your book for you.

Editing Service
You’ve written an important document … but you know it can be improved. Get a professional writer to edit the document, so it becomes more enticing.

Template Letter Writing Services
You know those 10 or 20 emails you keep sending? Get a professional to write template letters for you and copy/paste when the need arises.

Copywriting Services
You want to publish a book … but you don’t have the time or skill to write it. Don’t worry. You can get an expert writer to ghost-write your book for you.

SEO Writing Services
You’ve written an important document … but you know it can be improved. Get a professional writer to edit the document, so it becomes more enticing.

Product Description Services
You know those 10 or 20 emails you keep sending? Get a professional to write template letters for you and copy/paste when the need arises.
I was referred to Hunter & Scribe by a client of mine, when I asked for a solid recommendation looking for a company to assist me with my newsletter. Sounds... read more simple enough! Well, not if you have no idea where to start. My first phone call with them was followed up with an email that confirmed what I was looking for, what they said they could do, and then their recommendation. Their recommendations were an instant success. My newsletter was transformed and FINALLY got feedback from contacts about how fresh and original it looked, as well as the quality of the content. Open rates and click rates all went up, and have maintained these levels for the past few weeks. Cannot highly recommend them enough.
I was a little nervous about taking on a blogging service for my business but took the leap and engaged Hunter & Scribe. I have been repeatedly pleased with Hunter... read more & Scribe's blogs. They are right on point and written in an easy to understand way. I highly recommend their services. I know it has increased my business enquiries too.
Hunter & Scribe wrote a really impressive series of case studies for us. What makes the case studies so good is that I no longer have to tell potential clients... read more how good Omnia Business Solutions are – because the case studies do our selling for us. The case studies make us look much more credible in the eyes of potential clients and reassure them about Omnia's skill, experience and trustworthiness, which makes it easier for us to convert them from potential clients into actual clients.
The team at Hunter and Scribe have added value to my business via their insightful posts which our client base have enjoyed. I have found them easy to work with,... read more cost effective and willing to look at ways to work better together.
When Think Mortgage make a promise to our clients, we always deliver. I've discovered Hunter & Scribe are the same. We've sought their help with a range of content jobs... read more over the past few months and they've always matched their words with actions. Full marks for professionalism and customer service
I have been working with Nick and the team at Hunter & Scribe for about a year and they have by far exceeded my expectations. In my experience have... read more found them to be extremely knowledgable, at the forefront of the industries they support, responsive and caring. Very much look forward to our continued working relationship.
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Emmanuel MichaelTrustindex verifies that the original source of the review is Google.
Working with Nick and the team at Hunter & Scribe has been a great experience. As a buyers agent, content is a big part of how we build trust with clients, but writing it is hard to fit in around running deals. Hunter & Scribe took that off my plate. What stood out most is how well they understand property, finance and money. I didn’t have to explain the basics or rewrite their work to make it accurate. The writing was sharp and clear, and it sounded like us, not like generic marketing copy. They’re reliable, easy to work with and they’ve saved me a lot of time. I’d happily recommend them to any property or finance professional who wants quality content without the headache.Posted on Google![]()
Fiona ConleyTrustindex verifies that the original source of the review is Google.
I recently worked with Nick Bendel from Hunter & Scribe on my business awards submissions and couldn't be happier with the experience. Nick took the time to really understand my business, asked thoughtful questions and helped bring out achievements and aspects of my business that I probably wouldn't have thought to highlight myself. His ability to take all that information and turn it into a well-written, professional and compelling submission was fantastic. He made the whole process so much easier and took a lot of the pressure out of what can be a very time-consuming task. I was really happy with the finished submissions and would highly recommend Nick and Hunter & Scribe to anyone needing professional writing assistance, particularly for business awards.Posted on Google![]()
Johnathon HubonTrustindex verifies that the original source of the review is Google.
We hired Nick at Hunter & Scribe to help write our award nominations and were very impressed. He took the time to interview us and understand our business, then brought our story and achievements to life in a way we would have struggled to do ourselves. Nick was incredibly flexible with his time and made the whole process easy to fit around running a busy business. The quality of his writing was excellent, and we were really happy with the finished submissions. We’ll absolutely use him again and highly recommend him to anyone looking for support with their award nominations.Posted on Google![]()
Murray JonesTrustindex verifies that the original source of the review is Google.
I was extremely happy with their service. They chose good topic ideas and wrote interesting, well-researched content for me. Some people overpromise and underdeliver, but Hunter & Scribe delivered exactly what they promised.Posted on Google![]()
STFU TyresTrustindex verifies that the original source of the review is Google.
Hunter and Scribe were the missing piece to the puzzle we needed ! As a couple of people who know we are exceptional at the service we provide but are unable to put it all into writing these guys did it for us. We now have a valuable capability statement that professionally paints the picture of everything we have to offer.Posted on Google![]()
Joanna NatoliTrustindex verifies that the original source of the review is Google.
For almost five years now, Hunter & Scribe have consistently delivered content that keeps me looking sharp in front of my audience. They don't need any help from me when writing the posts, because they stay on top of the latest news in my industry.Posted on Google![]()
Lucy AllenTrustindex verifies that the original source of the review is Google.
AML/CTF is not an easy topic to write about, but Hunter & Scribe nailed it. They've clearly taken the time to understand the technical detail, and every brief has come back exactly as we needed it. More importantly, the content has helped position us as one of Australia's leading AML/CTF compliance platforms, which was the whole point. If you need a writer who can actually get their head around complex regulatory content (and not just fluff it), these are the people to call.Posted on Google![]()
Sanjeev SahTrustindex verifies that the original source of the review is Google.
We've worked with Hunter & Scribe for over six years now, and they've handled pretty much all our blog and social media content in that time. What's stood out most is how on top of things they are – the content is always topical and newsworthy, not just generic filler, and it's always accurate too, which matters a lot in property. It's rare to find a content partner you can just hand things to and trust it'll be done right, but that's exactly what we've got. Highly recommend if you need someone reliable for the long haul.Posted on Google![]()
Cez rokTrustindex verifies that the original source of the review is Google.
Nick has helped me out a few times with excellent marketing advice which we use today and it generates us a consistent amount of business - I've known Nick for a few years a highly recommend his services ⭐⭐⭐⭐⭐ recommended by Mark OTG Rubbish Removals SydneyPosted on Google![]()
Baris KopuzTrustindex verifies that the original source of the review is Google.
Nick and Hunter & Scribe wrote three capability statements for my business – and I didn’t realise how capable I was until I read them! I like the way they took the time to understand my business and clients, which made their writing precise and targeted.
Getting really clear on the specific problem you’re trying to solve.
Recommending a solution tailored to your specific goals and audience.
Writing quality content that matches your brief and solves your problem.































Traditional advertising takes a ‘sell, sell, sell!’ approach and tries to seal the deal immediately – like asking someone to marry you on the first date. By contrast, content marketing focuses on educating clients over the long-term as a way of positioning the business as a trusted expert – so when you eventually propose marriage, they’re much more likely to say yes.
Write about topics your clients consider relevant and interesting. That will generally be a mix of industry news and general advice.
The more content marketing you publish, the more visibility and credibility you’ll achieve, and therefore the more leads you generate. So you should try to do as much content marketing as possible.
Click hereᅠto read reviews from other Australian property and finance professionals.

Search engines are the first stop for people who want to buy, sell or rent a property, so your agency’s position in search results matters.

Explaining a complicated topic clearly is not the same as watering it down.

Winning a client is only half the job. Keeping them informed and confident in your expertise long after the deal settles turns a one-off transaction into a relationship that lasts for years.
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