Content Writing
How to choose blog topics that attract your ideal clients
Your blog could be your most effective marketing tool or your biggest waste of time.
We can help you if:
Website Content Writing
Blog Writing Services
Customers are secretly visiting your website to research and compare you with your rivals. Blogs are a great way to instantly prove your expertise.
Social Media Content Writing
Your potential clients are on social media, so you should be too. The more content you publish, the more of a trusted expert you’ll become.
Newsletter Writing Services
Your rivals are sending email newsletters to your customers. So you should too. Regular newsletters are a great way to stay front-of-mind.
Email/EDM Writing
If you want to generate new business from old clients, you need to send them regular emails. That way, you’ll always be front-of-mind.
Media/PR Writing Services
Media coverage can turbocharge your credibility. So how do you get it? Step one is to send a well-written media release to targeted publications.
Ebook Writing Services
You can use ebooks as lead magnets, or email them to potential clients at the first point of contact, to prove your expertise and overcome objections.
Case Studies Writing Services
You need to prove to potential clients you’ve solved problems just like theirs for people just like them. How? With clever case studies.
Award Submission Writing Services
Being nominated for an award is a huge thrill. To get shortlisted, you’ll need to provide a persuasive, well-written submission.
Book Writing Services
You want to publish a book … but you don’t have the time or skill to write it. Don’t worry. You can get an expert writer to ghost-write your book for you.
Editing Service
You’ve written an important document … but you know it can be improved. Get a professional writer to edit the document, so it becomes more enticing.
Template Letter Writing Services
You know those 10 or 20 emails you keep sending? Get a professional to write template letters for you and copy/paste when the need arises.
Copywriting Services
You want to publish a book … but you don’t have the time or skill to write it. Don’t worry. You can get an expert writer to ghost-write your book for you.
SEO Writing Services
You’ve written an important document … but you know it can be improved. Get a professional writer to edit the document, so it becomes more enticing.
Product Description Services
You know those 10 or 20 emails you keep sending? Get a professional to write template letters for you and copy/paste when the need arises.
Useful content which is prepared and sent long before you need it
Tk1An absolute pleasure to work with Hunter & Scribe! The specificities in our brief were carefully taken note of by Kim who carried the themes through so well, delivering engaging... read more
Clementine ForsthoferI would like to give a shout out to Nick Bendel from Hunter and Scribe who has been a great support these past few months to our business and clients.... read more
Michael GreyI've been working with Nick from Hunter and Scribe for the past year, and their content has made a real difference to my business. The LinkedIn posts they create are... read more
Madeleine VeitchAlong with Peter Graham, I co-authored a book, called 'Little Book of Retirement Concepts', which helps people navigate the essential aspects of retirement planning. We were looking to get media... read more
Lionel O'MallyHunter & Scribe are my go-to content writers. They've helped me with social media posts, award submissions and presentations. Because they write content for a lot of mortgage brokers, I... read more
Derik KaramianGetting really clear on the specific problem you’re trying to solve.
Recommending a solution tailored to your specific goals and audience.
Writing quality content that matches your brief and solves your problem.
Traditional advertising takes a ‘sell, sell, sell!’ approach and tries to seal the deal immediately – like asking someone to marry you on the first date. By contrast, content marketing focuses on educating clients over the long-term as a way of positioning the business as a trusted expert – so when you eventually propose marriage, they’re much more likely to say yes.
Write about topics your clients consider relevant and interesting. That will generally be a mix of industry news and general advice.
The more content marketing you publish, the more visibility and credibility you’ll achieve, and therefore the more leads you generate. So you should try to do as much content marketing as possible.
Click hereﾠto read reviews from other Australian property and finance professionals.
Your blog could be your most effective marketing tool or your biggest waste of time.
Your potential clients are already on LinkedIn – which means you can reach them directly without spending money on ads.
Most mortgage brokers market themselves in the same way. They talk about competitive rates, quick approvals and personalised service.