How to write an effective ebook
Go on, admit it… you’ve been thinking about writing an ebook for your business for a while now, but are nowhere near putting pen to paper.
Our advice? Stop procrastinating and do it. While writing an ebook might seem like an intimidating task, it doesn’t have to be if you follow the steps below.
Choose what to write about
The most effective ebooks are those based on customer need, rather than author’s vanity. First, look at your area of expertise. Then try to think of questions clients will ask. Finally, aim to answer them in the book.
Read MoreChoose a style
Different topics call for different styles. A humorous tone might work well for some topics, while going down like a lead balloon in another. Whatever tone you choose, make sure it’s consistent with your brand persona.
Read MoreChoose a structure or design
Like a traditional book, it’s best to structure your content into chapters. Then, break these down into smaller sections using headings and subheadings. This increases readability.
Numbers, bullet-points and images can also break up blocks of text and make your content easier to read.
Use formatting to draw people’s attention to key points but be wary of going overboard. You want a professional feel, so keep design elements easy on the eye.
Choose a call-to-action
Make sure your readers know what to do next, and how, by including a call-to-action.
This doesn’t have to be anything spectacular. A link to more information or a phone number to call is sufficient.
For example: “Would you like someone to write your ebook for you? Contact Hunter & Scribe.”
Choose a time
Unfortunately, writing is a task that is easy to put off. To ensure headway, you’ll need to schedule in regular writing time (daily or weekly). A good strategy is to write first thing in the morning, so events don’t waylay you.
Once you’ve finished your draft, proofread. Proofread again. Or hire Hunter & Scribe to edit the ebook for you.
Choose to outsource writing the ebook
If you have a great idea for an ebook but you’re just not getting round to it, talk to Hunter & Scribe. We’ll write the ebook for you, and you don’t have to tell anyone (we won’t). So whether you need a book on ‘Understanding financial statements’, ‘Why your personality affects your investment strategy’, or ‘What makes me a good mortgage broker’, just contact us.
