How to make your content more SEO-friendly
SEO-friendly content plays an important role in lead generation, by attracting the right visitors to your website or landing page. With the right visitors, it becomes easier to convert them to clients.
Here’s how to make your content more SEO-friendly.
Do keyword research
Before writing content, perform keyword research because keywords help search engines find your content.
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A keyword can also be a phrase, and include a location. For example, some of the general keywords applicable to a mortgage broker include:
- Mortgage broker
- How to become a mortgage broker
- What does a mortgage broker do
- Mortgage broker advice
- Mortgage broker [location]
- Direct lender vs mortgage broker
- Do I need a mortgage broker to buy a house?
You could also look at AWStats (which is installed with most Linux website hosting systems) to see if people used keywords to reach your site.
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The major search engines also freely distribute keyword tools, like Google Analytics and Bing Webmaster Tools (see screenshot below). These tools will show you which keywords you rank for and how high you rank, and let you search for relevant keywords you could include in your content.
Use headings and subheadings
Headings and subheadings help search engines understand what content is on the page and whether it’s relevant to the search term.Read More
As an added advantage, headings and subheadings also make the content more scannable, so once people land on your page, it’s easier for them to quickly scan your headings to find the information they’re looking for.
Produce high-quality content
SEO content isn’t just about keywords; it’s about people. Search engines focus on content that answers questions. Search engines also try to find the answers themselves.
In the example above, Hunter & Scribe did not tell Bing they’re great content writers; Bing figured it out from the reviews.
So once you’ve done your keyword research, incorporate those keywords into relevant content, which could be educational information, news or both:Read More
- Website text
- Blogs
- Newsletters that are posted on your website