How to grow your email marketing list
Using email is an effective way to market your business, as long as you have subscribers (nobody likes spam).
So here are 10 ways to keep and get more subscribers:
1. Make your newsletters interesting
2. Tease your newsletters on social media
Don’t post your complete newsletter on social media. Instead, post a snippet and ask readers to subscribe to read the rest.
For example, a mortgage broker could write: “This month, I include three ways clients can pay off their mortgage faster in my newsletter. Sign up here to find out what they are.”
3. Write blogs
4. Offer something readers will want
To entice readers to sign up for your newsletters, you can offer them something of value.
For example, a credit repair agency could write a short ebook on how to improve your credit score. A lender could write a short ebook on how to maximise your chances of qualifying for a home loan.
If writing an ebook seems like a daunting task, why not outsource it to Hunter & Scribe? Give us the outline and we’ll do the rest. And to keep your ebook interesting, we’ll include case studies.
5. Tell people about your newsletter
Display the fact you have a newsletter everywhere you can – even on the back of your business card.
Invite people to subscribe to your newsletter in your email signature, on your home page and on your social media pages.
6. Include special offers in your newsletters
7. Ask people to forward your newsletters
10. Offer a prize
Spend your time on the things you’re good at – like being a buyer’s agent, accountant or financial adviser – and let us do the part we’re good at – writing. At Hunter & Scribe we specialise in writing content for property and finance professionals. Contact us today to find out how we can help your business.
