How to create a great automated email series
An automated email series is a sequence of emails that are automatically sent to people based on a trigger event, like downloading a PDF, joining an email list or signing up for a service.
Here are the steps to creating a highly effective automated email series:
1. Pick the right email marketing software
Many of the automated email-sending companies offer a free service, which is ideal if you’re still growing your subscriber base.
Examples of these software companies are Cognito Forms, Constant Contact, SendinBlue, MailChimp, AWeber and Active Campaigns.
2. Segment your list
When people give you their email addresses, you may want to add those addresses to different lists. For example:
Read More3. Choose a trigger event
Each email series should have a unique trigger event:
Read More4. Map out your entire email series
Draft an outline for every email series. For example, based on the examples in step 3:
Read More5. Write the automated email series
When you write the emails, the content should:
- When you write the emails, the content should:
- Focus on the reader by answering questions they may have, rather than selling your service
- Be well-written so you appear professional
- Include a call-to-action, which is an invitation to the readers to learn more (this is your chance to promote your service)
- Include an unsubscribe option
6. Monitor and improve the series
Once your email campaigns are live, don’t forget to check their performance. Most email software can show you statistics on the emails like:
