How property and finance businesses can turn heads with their headlines
Writing engaging headlines is a critical aspect of effective content marketing. That’s because they are the first thing a potential reader sees, so can be the deciding factor on whether they will click through to read more.
Here are some tips to help your business write engaging headlines.
1. Use numbers and statistics
One of the most effective ways to write engaging headlines is to use numbers and statistics. This approach works particularly well for property and finance businesses, where data-driven insights are highly valued by consumers. Headlines that feature numbers and statistics not only grab attention but also convey credibility and authority.
Examples:
- Five ways to save money by refinancing
- Six ways you can save with tax deductions
2. Use emotional words and phrases
Emotional words and phrases can evoke strong feelings in readers and make them more likely to click on your content. Using emotional language can also help you connect with your audience on a deeper level and establish a more personal relationship. When writing headlines, consider using words and phrases that create a sense of urgency, excitement or fear.
Examples:
- How to keep your kids from blowing their inheritance
- The secret to achieving financial freedom
3. Be specific
Generic headlines are less likely to capture readers’ attention than specific, targeted headlines. This is because specific headlines promise the reader something valuable, such as a solution to a specific problem or access to exclusive information. By being specific and targeted, you can demonstrate to your audience that you understand their needs and are offering them something of real value.
Examples:
- What’s a good credit score in Australia?
- How to get a mortgage when you’re self-employed
4. Keep it short and simple
Keep your headline concise as your target audience is more likely to skim content than read it in full. Avoid using long, complicated sentences or industry jargon that may confuse or alienate readers. Instead, use simple, clear language that anyone can understand.
Examples:
- The top three mistakes homebuyers make
- The beginner’s guide to managing your money
