For many introverts, meeting new people and small talk is hard work, which is why promotional activity can seem painful.
Conversely, some people assume that extroverts, because they enjoy meeting new people, must be natural-born marketers.
This idea is based on conventional marketing theory that urges small business owners to attend networking events, make cold calls and pitch for sales at trade fairs – the sort of activities that many introverts dislike.
However, the rise and rise of digital marketing has changed the way that marketing is done.
As a result, introverted small business owners can succeed at marketing without going through those kinds of draining experiences.
The key is to switch from ‘outbound’ marketing to ‘inbound’.
What is inbound marketing?
Inbound marketing is where you get potential customers to contact your small business.
How? By using content marketing to get their attention and make them take action. This content marketing can involve:
- Social media posts
Like outbound marketing, inbound marketing requires work, but it’s less draining for introverts, because you can reach large numbers of customers without leaving your office.
For maximum results, you can outsource the content marketing to professionals, so that you can focus on core business activities.