How introverted entrepreneurs can succeed in marketing
Historically, business owners had to attend networking events and make cold calls to market their businesses – the sort of activities that many introverts dislike.
However, the rise of digital marketing has changed the way that marketing is done. Now introverted business owners can succeed at marketing without going through those kinds of draining experiences by switching from ‘outbound’ marketing to ‘inbound’.
Inbound marketing is where you get potential clients to contact your business, instead of contacting them yourself.
How? By using content marketing to get their attention and make them take action. Here are five methods you can consider:
1. Blogging
When people want to know something, they type a query into a search engine. And the search engines don’t provide that information themselves – they rely on website owners.
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2. Social media posts
Social media is designed for short posts, like tips and news snippets.
For example, a credit repair agency could write short posts on:Read More
3. EDMs
Electronic direct mails, or EDMs, are an effective way to stay in touch with your existing clients without needing to cold-call them. They give you the opportunity to market your services to people you already know are interested (because they consented to receive the emails – if they didn’t, it’s spam).
But even though you have an existing mailing list, it doesn’t mean your clients will necessarily open and read your emails. So the emails need to be written well and include an attention-grabbing headline. They should also include a call-to-action so people know what to do next.
4. Company newsletters
Newsletters, another great tool for introverts, are similar to EDMs, but you could use them to just remind clients of your business, instead of selling a specific service.
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5. Ebooks
Ebooks, especially free ebooks, are another great marketing option for introverts. If you compile the information people frequently search for, you can entice them to sign up for your newsletter or EDM in exchange for the information (the ebook).Read More
