Five common website mistakes and how to fix them

July 23, 2022

Five common website mistakes and how to fix them

Here are five website mistakes that can repel, rather than attract, clients, and how to fix them:

1. Unresponsive (not mobile-friendly)

There are millions of websites, so if yours doesn’t display correctly, visitors will probably go to the next one, costing you the chance to market your service to potential clients.Read More

2. No search-engine optimisation

Websites do not belong to the category of: if you build it, they will come. You have to attract traffic by making it easy for search engines to redirect people to your website. So include information people are searching for. For example:Read More

3. No contact information

Not having a phone number or email address on your home page is a surprisingly common error. Existing and potential clients may visit your website to find out your open hours and how they can get in touch. If they can’t find the information, they’ll probably contact one of your rivals instead. In addition to your contact details, you can consider including other forms. For example:

An accountant could have a calendar with the option for the visitor to book a free consultation
A real estate agent could have a form visitors can fill in to subscribe to new property listings
A buyer’s agent could provide a form for buyers to fill in the specifications of the property they want to buy

4. Amateurish design

It is not enough to simply have a website; it should also be easy to navigate and look professional. So keep gimmicks like animated gifs and pop-ups to a minimum, because they’ll distract people from reading the content.

You should also avoid using popular free website-building templates without customising them. Hundreds of websites use them, so your website will not stand out. It could also create the impression that your business isn’t successful enough to pay a web developer or buy a template.

5. Poorly written content

Your content is a critical part of your website. It should be detailed enough to give visitors a complete overview of your services, but not so detailed they get bored halfway through and stop reading.

Most importantly, it should be clear, concise and easy to read.

It’s best to avoid big blocks of text, so break up your content using headings, bullet-points and images.

Be sure to proofread your website, and ask a few other people (or Hunter & Scribe) to proofread it as well. When you’re familiar with the content, it’s easy to gloss over small errors – like using it’s instead of its or putting apostrophes in the wrong places.

Hunter & Scribe can write your website content from scratch, rewrite your existing content, or simply edit it. Contact us for more information.