Avoid these four social media mistakes
For most of your clients, social media will be their first impression of you. To create a strong impression, avoid these common mistakes:
1. Not having a strategy
Don’t just create a social media page and forget about it. Formulate a strategy to manage your content.
The first step is to find the social media sites your clients are on. The second step is to publish regular content on all these sites. The content should be relevant to your clients, and your business.Read More
2. Not looking at your metrics
Don’t forget to look at your metrics. The number of views, reactions, comments and shares will show you which posts are popular.
If the posts that are popular and not directly relevant to your business, you may need to tweak your profile, settings or content to attract the right audience: existing and potential clients.
If you’re just starting out and getting no views (and consequently no meaningful metrics), don’t worry, that’s normal – there are millions of businesses vying for attention. Getting an active audience takes time, but there are a few things you can do to speed this up:
- Promote your social media pages in your newsletters
- Encourage your clients to follow you on social media by giving them incentives like tips, motivational quotes or an opportunity to ask questions
- Use paid advertising to get more followers
3. Engage with unhappy clients
If your clients are unhappy with your service, it’s often a good idea to accept responsibility, even if your business isn’t at fault.
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3. Not focusing on your target audience
Always keep your target audience in mind when you publish information. Your target audience consists of your existing and potential clients, which might not be your friends and family.Read More
4. Not engaging with your followers
The point of social media is for people to interact with each other. While publishing helpful tips and information is useful, you also need to engage with your clients. So answer their questions, reply to comments and share their posts.
The more comments there are, the more likely people will add an opinion. You could even comment on your own posts to show your audience you’re there and will read the comments.
If you need help writing social media posts, talk to Hunter & Scribe. We can source the information, write the posts and schedule them for you. You can hire us to write a series of evergreen posts you keep reusing, or fresh content which includes the latest news in the property or finance industries.
