There are three steps you must take to successfully promote your small business through social media – devise a social media marketing strategy, create quality content and publish it on a regular, long-term basis.
Yes, it really is that simple.
Simple, though, is not the same as easy. After all, the process behind completing a marathon is simple – just put one foot after another for 42 kilometres – but we all know it’s not easy to run that far.
With that in mind, let’s discuss those three steps in detail, so you know exactly what you need to do to use social media content marketing to promote your small business.
It’s great that you recognise the power of social media to generate leads for your business. But that will happen only if you pursue your goal in the right way. After all, as Harvard professor Lee Bolman once said: “A vision without a strategy remains an illusion.”
So here’s what you need to do:
First, choose your audience, and be as specific as possible. For example, if you’re a mortgage broker, don’t choose something vague like ‘Consumers’. Instead, go with something like:
Second, decide what messages you want to deliver your audience. For our hypothetical mortgage broker, that might be:
Third, decide how you want to deliver those messages. Our mortgage broker might decide that financial content for social media is best presented in the form of written posts (rather than videos or infographics), as it provides the best opportunity to present and analyse data.
Fourth, decide where you want to publish this content. For our broker, that would be LinkedIn, as most people with large household incomes are business professionals, and most business professionals are on LinkedIn.
Fifth, decide what type of content you want to publish. For our broker, that would be news; but for someone else, it might be educational tips or a mix of news and education.
Sixth, decide what topics you want to cover. Our broker might decide to report news about:
By the way, Hunter & Scribe specialise in content writing for financial services professionals, such as mortgage brokers, commercial finance brokers, asset finance brokers, accountants and financial advisers.
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