How accountants can solve their biggest problem

The number one problem for self-employed accountants is … ?

Making sales.

With that in mind, Hunter & Scribe director Nick Bendel gave a presentation to the CPA Australia Small & Medium Enterprise discussion group about how accountants can use content marketing to attract more clients. 

Nick discussed:

• Why accountants should do content marketing
• What accountants should talk about in their content marketing
• The difference between bad and good accountant copywriting
• How to get started with content marketing
• How to create a successful content marketing plan

The audience asked a lot of great questions, and it quickly became apparent that a lot of accountants want to do content marketing but aren’t sure how.

The points that most resonated with the group were:

• Content marketing is a great way to differentiate yourself from the vast mass of other accountants in Australia
• Publishing content is hard and nerve-wracking at first, but becomes progressively easier
• The best content marketing plan is one that works for you – so choose sustainable over perfect