There’s a brilliant marketing tactic that very few property and finance businesses know about.
It’s getting free media coverage from newspapers, magazines and online websites.
Free media coverage is valuable because it:
If you want free media coverage, you need to send a media release to media outlets. (A media release is a news story or guest column that media outlets could potentially share with their readers.)
Bear in mind, though, that media outlets are very selective – they receive dozens of media releases each day and publish only a fraction of them. To give yourself the best chance of being one of the chosen few, you need to make sure your media releases:
The more targeted, well-written and newsworthy your media releases are, the more likely they are to be published.
Again, bear in mind that media outlets won’t publish your media releases if they’re not relevant to their readers. So you need to make sure your media releases feel like interesting news stories, not boring ads.
Once you’ve achieved a few pieces of free media coverage, you can create a Media Mentions section on your website, as a way to impress potential clients.
Dump it on an expert and get help with free media coverage.