Why businesses should outsource these three key jobs

It seems tempting to keep everything in-house, especially if you think you can do it just as well and for free.

However, business owners may want to resist this temptation. After all, no one is good at everything. And no one has time to do everything.

It may also be more cost-effective to outsource work. For example, if you’re a real estate agent, your main job is to list and sell properties. So why not outsource your content marketing to writing experts so you have more time for these dollar-productive activities?

Which jobs should you outsource?

Businesses often outsource payroll, bookkeeping and deliveries; and there are other jobs the owners or staff do themselves which could be outsourced.

Blogs

Let’s say you’re a mortgage broker in Melbourne and you decide to write weekly blogs to attract more clients to your website. Every week you’ll need to:

Browse the latest property news to find a topic
Look up data on CoreLogic, SQM Research, the Australian Bureau of Statistics and other sites
Prepare a blog outline based on this information
Look for additional information to fill out the blog
Write an interesting and educational blog
Edit your writing
Find an appropriate image
Publish the blog

In contrast, if you outsource your blogs to, say, Hunter & Scribe, all you need to do is:

Select a topic from a list we provide
Receive the blog by email, read it, and publish it

Much easier isn’t it?

Social media posts

Writing a social media post can sometimes take just as long as a blog. For example, if you’re an accountant and you want daily social media posts, you’d need to:

Browse websites like the Australian Taxation Office, Treasury and Fair Work Ombudsman to see what’s in the news
Write the post by condensing the subject matter into bite-size chunks
Edit the post
Source an image
Publish the post

If you outsource your social media posts to Hunter & Scribe, you only need to read the posts. We do everything else – we can even schedule them to be automatically published on the right day and time.

Website text

What about your website text? It’s the first impression people have of your business and often your only chance to get the client. Would you prefer content you wrote in between trying to do business development and meet clients, or text written by an expert writer who took the time to get it just right?

Why should you outsource these jobs?

If you started a mortgage broking business, you’re probably very good at doing business development, assessing clients’ finances and understanding different lenders’ policies. So wouldn’t you rather be doing that?

Here are some more benefits to outsourcing your work:

You and your team will have more time to focus on core business
You won’t need to hire as many staff
You will be able to tap into other people’s skills
Your work will become simpler and more enjoyable, because someone else will be doing the frustrating tasks
You will appear professional because of your high-quality content

You can outsource more than just social media posts, blogs and website text to Hunter & Scribe, like ebooks and newsletters. Contact us for more information.